A resend campaign is a follow-up recommendations email sent to people who received the original campaign but did not open it.
It gives you a second chance to re-engage with those users in case they missed your first email.
First, Create a Recommendations Campaign:
Follow this guide if you need help.
There are two ways to create a Resend Campaign in Artbrain:
1. Automatically Scheduled Resend
After you schedule or send a Recommendations Campaign, the system will allow you to automatically schedule a Resend and a Booster campaign for you.
These follow-ups are timed to go out after the original Recommendations campaign.
You can adjust the timing by unscheduling the resend campaign in the main campaign tab and then rescheduling it at any time based on your preferences.
2. Create a Resend Campaign Manually
If you prefer to create a Resend campaign from scratch, click the dropdown on the related Recommendations campaign and press Create Resend Campaign.
Good to know:
Creating a Resend campaign for a Trending campaign is not recommended.