A booster campaign is a recommendations campaign targeted to people who opened but did not click on the previous recommendations campaign, but with a new set of recommendations. This gives your campaign efforts a boost.
First, Create a Recommendations Campaign:
Follow this guide if you need help.
There are two ways to create a Booster Campaign in Artbrain:
1. Automatically Scheduled Booster
After you schedule or send a Recommendations Campaign, the system will allow you to automatically schedule a Resend and a Booster campaign for you.
These follow-ups are timed to go out after the original Recommendations campaign.
You can adjust the timing by unscheduling the booster campaign in the main campaign tab and then rescheduling it at any time based on your preferences.
2. Create a Booster Campaign Manually
If you prefer to create a Booster campaign from scratch, click the dropdown on the related Recommendations campaign and press Create Booster Campaign. This will generate a copy of the original recommendations campaign, while assigning different recommended items to each recipient, and automatically sets the audience to be only those who opened but did not click your Recommendations or Resend campaigns.
