Managing conflict: A guide for artists
No matter how great your work is, unhappy customers are an inevitable part of any business. It’s important not to take it personally—often, their frustration has little to do with you. A minor annoyance can sometimes be the final straw in an already bad day, and unfortunately, you might be the one they take it out on. The good news? How you handle the situation can make all the difference.
Listen first
Sometimes, people just want to be heard and understood. A little empathy can go a long way in diffusing tension. If you give a frustrated customer a diplomatic way out—one that allows them to save face and you money—you might turn an unpleasant situation into a positive one.
At the same time, it’s important to respect your own boundaries. Some people are simply seeking attention rather than a resolution, so knowing when to engage and when to step back is key.
Consider different communication styles
People express themselves in different ways, and this can be influenced by cultural backgrounds, language barriers, or disabilities. What might seem like rudeness could just be a different way of communicating. Keeping an open mind and approaching situations with patience can help prevent unnecessary misunderstandings.
Finding a resolution
If a customer asks for a refund, it may not always be about the money. Sometimes, they just want to feel heard. Instead of immediately issuing a refund, consider offering an alternative solution—one that acknowledges their concerns while still keeping the sale intact. A little flexibility can go a long way in turning an unhappy customer into a loyal one.
Why terms & conditions matter
Artega’s terms & conditions outline the relationship between artists, patrons, and the platform—but they don’t cover the specifics of your agreement with your patrons. That’s why it’s essential to have your own terms & conditions (T&Cs) in place.
Even if a patron doesn’t read them, simply guiding them towards clear T&Cs shows that you take your work seriously and are prepared for potential disputes. If things go south, you’ll have something to refer back to, ensuring that both parties understand their rights and responsibilities.
Key considerations for your T&Cs
Cancellations
If you have a Meet the Artist appointment and can’t make it, how will you handle rescheduling or refunding them?
If a customer cancels, do they lose their opportunity to meet you, or can they rebook? If they can, does the offer expire, or will you honour it indefinitely?
Refunds
Under what circumstances (if any) do you offer refunds?
How will refunds be processed? If you only use specific payment methods, make this clear upfront so there are no surprises.
Do you have a public key set up to accept the return of digital artwork?
Protect yourself and your business
Clear communication and well-defined policies not only protect you but also set expectations for your patrons. By listening, being flexible, and establishing clear terms & conditions, you can navigate conflicts more smoothly and create a more professional and trustworthy experience for everyone involved.
At the end of the day, conflict management isn’t about winning or losing—it’s about finding a fair and reasonable resolution that keeps both you and your patrons happy.