Overview

Abra is a discounting app that helps you auto-apply discounts, add free gifts with purchase, and boost sales with smart, dynamic promotions, turning browsers into buyers.

With the Abra + UpCart integration, you can bring those high-performing promotions directly into your cart drawer using the Rewards Module. Reward customers based on cart value, item count, or subscription products—and enjoy a 90-day free trial to try it out risk-free.

This guide walks you through setting up the integration, what you can do with it, and how to troubleshoot common issues.

Connect and Set Up Abra in UpCart

Getting started with Abra inside UpCart only takes a few steps. Follow this setup guide to connect your account and get your rewards displaying smoothly in the cart drawer.

1. To connect Abra

Go to the Rewards Module in your UpCart Editor.
Scroll to the bottom of the module.
Click the link labeled “Learn more about Abra”

📝 Connection Tip:

After connecting, you’ll manage your Abra account and product catalog in Abra’s dashboard.

2. Activate the Integration in Abra

In your Abra account settings, activate the UpCart integration. This allows Abra to send your promotions and rewards directly to the cart drawer.

3. Create a Promotion in Abra

From your Abra dashboard, create a new promotion and set the title to be the code you want your customers to see when reaching the threshold. These promotions will sync with your reward conditions in UpCart.

It will look similar to this (based on your promotion type)

4. Add Your Promotion Banners in Abra

Upload your promotion banners in Abra and assign them to your cart template. This will display the banners dynamically inside the UpCart cart drawer when your conditions are met.

5. Connect Abra in UpCart

Now switch back to UpCart:

Open the Rewards Module in your UpCart Editor
Go to each Tier and add the Abra title (code) into the Tier advanced settings
Make sure to save!

6. Test and Launch

Make sure everything is working as expected:

Add products to your cart to trigger the reward
Check that your banners display in the cart drawer
Confirm the correct promotion appears based on cart value or item count

💡 Pro Tip:

Test multiple cart scenarios (like hitting different tier levels) to make sure all your promotions are working correctly before going live.

What You Can Do with Abra + UpCart

Abra gives you new ways to personalize and enhance your cart experience by:

Offering branded gifts and dynamic rewards based on cart value, item count, or specific products, giving shoppers a stronger reason to complete their order.
Auto-applying discounts and combining offers across collections, products, and the cart without needing discount codes—making the shopping experience faster and easier.
Creating targeted promotions for VIPs and subscribers using popups and dynamic messaging that keeps customers engaged before checkout.

Want to see it in action? Checkout how Abra personalizes the UpCart experience and how to auto-apply unique links for VIPs here.

Why It Works

Increase AOV by up to 35%: Combine Abra’s tiered gifting with UpCart’s upsells for higher spend per order
Lift conversions by 30%: In-cart promotions reduce friction and make offers more compelling before checkout
Surprise & Delight: Branded gifts feel more personal than discounts, increasing loyalty and repeat purchases
Consistent across the funnel: Abra rewards can also appear on product pages, collections, and now—your cart drawer

💡 Real Results:

Curious how it performs in the real world?
See how Good Protein used Abra + UpCart to increase conversions and AOV

Tips & Troubleshooting

Make sure your Abra account is fully set up and connected through UpCart
Test your UpCart reward logic (cart value, item triggers, etc.) to make sure it matches your Abra rewards
Confirm your gift is active and available in your Abra product catalog
Abra rewards appear in-cart only, not on checkout or post-purchase pages
If you're not seeing your reward, try previewing the cart with a qualifying setup

📩 For setup help with Abra-specific settings, visit the Abra Help Center

Common Questions

Q: Do I need an Abra account to use this?
Yes. You’ll need to create an account with Abra, download the app and link it through the UpCart Rewards Module.

Q: Can I use Abra gifts and discounts with other UpCart features?
Absolutely. Abra works alongside upsells, add-ons, and discount codes.

Q: Where do the rewards show up?
After enabling and setting up Abra, the rewards will show right in the cart drawer, as part of your reward offer.

Q: Is the Abra trial automatic?
Yes! Once you sign up and connect Abra to UpCart, your 90-day trial starts automatically. Billing follows the same structure as other Shopify apps.