Automated rules for search terms

What are automated rules for search terms?

Automated rules for search terms help manage your discovery campaigns more easily and save you money. They quickly identify and disable potentially hundreds of poor-performing search terms, while boosting the good ones. This not only saves you time but also protects your budget by immediately stopping wasteful spending. Your campaigns run smoothly without constant manual tweaks, giving you better results with less effort. This cost-effective feature is available on Growth and Agency plans.

When do you need to apply automated rules for search terms?

Once you've got your initial keyword list, Discovery campaigns can help you find even more valuable keywords. These campaigns are great for spotting:

Keywords you might have missed
Seasonal or trendy keywords
New recommended keywords

Discovery campaigns cast a wide net by using broad targeting (with search match on). This can bring in lots of new keywords, but it also means you need to keep a close eye on things to make sure the results stay relevant.

That's where automated rules for search terms come in handy. We created these rules to help you maintain tight control over your Discovery campaigns without constant manual work and improve the accuracy of your results.

How to use automated rules for search terms?

In the Auto Rules tab of the Asapty dashboard, tap to create a new rule and choose Search Term level in the Settings tab. In the suggested actions, there are two types of automated rules for search terms - Add as negative and Add as SKAG (single-keyword-ad-group).

Add as Negative

Add as Negative is the most important and efficient tool for managing search terms. This feature allows you to automatically pause low-performing search terms across all campaigns or within selected campaigns.

Add as negative to all campaigns: Use this option to eliminate a search term from all active campaigns in your Apple Search Ads account.
Add as negative to selected campaigns: Use this option to remove the search term from specific campaigns where this automated rule is applied.

💡Best practice from the Asapty team

Conditions:

If impressions > 200 and IPM < 5, OR
If impressions > 200 and AI Relevancy < 20,

Action:

Add as negative to the selected campaign
Apply every 6 hours

This ensures that irrelevant search terms are immediately paused upon detection.

Add as SKAG

Use the “Add as SKAG” feature to scale traffic volume for your well-performing search terms by placing them into separate campaigns as keywords.

There are two options in “Add as SKAG”: Create New and Add to Existing.

Add as SKAG to an Existing Campaign.
If you are using Asapty’s Keyword Suggester, you can segment your search terms and keywords by Search Ads Popularity (SAP) range. Then create Discovery campaigns without leaving Keyword Suggester.
Applying the “Add as SKAG to Existing” option will automatically find a SKAG campaign that matches the SAP range of the search term and add it to the corresponding campaign.

💡Example:

If a search term has a Search Ads Popularity (SAP) rate of 33, and you have created a campaign within the Keyword Suggester with an SAP range of 20-40, the keyword will be added to this campaign.

Add as SKAG by Creating a New Campaign
Selecting “Create New” in Asapty will generate a new campaign for the selected search terms. The “Create SKAG Template” field will appear, allowing you to configure campaign settings for these keywords. To ensure the correct campaign naming, certain tags are blocked. You can limit the number of search terms per campaign with the “Create New SKAG Campaign Every X Keywords” option. For example, if you select “every 25 keywords,” a new campaign will be created after 25 keywords are added, and this process will repeat for subsequent keywords.