Asapty's Optimization dashboard allows you to create SKAGs (single-keyword-ad-groups) from search terms, keywords, and ad groups with ease. You can also pause search terms using the Add as Negative feature in the same Optimization section. These tools help you increase impressions for underperforming keywords, pause irrelevant ones, and scale your best performers, leading to more cost-efficient growth of your Apple Search Ads account.
When you should apply the Add as SKAG action
Revamp low-performers
Every campaign typically includes keywords that receive zero impressions, regardless of the bid amount. This occurs due to Apple's impression distribution among apps in the auction - it's not possible to dominate all impressions, but you can try to maximize your reach.
To address this, consider creating SKAGs. Mark the keywords (or search terms, or ad groups) with no volume in your current campaign. Asapty algorithms will:
move these keywords to a new, separate campaign
pause these keywords in their original campaign
add them as negative keywords to prevent future use.
To boost performance for these new SKAGs, use Quick Start to find optimal bids automatically. Additionally, enable goal-based optimization to achieve your targets at the desired cost. This approach gives chances to gain impressions for previously inactive keywords.
Boost top performers
We recommend using Discovery campaigns to find additional terms. Discovery campaigns help identify previously overlooked keywords or those experiencing sudden popularity due to seasonal trends, unexpected events, or other factors.
If you found some relevant and well-performing search terms while running Discovery campaigns, you can scale them by adding as a SKAG in a separate campaign. This process can be fully streamlined with Asapty’s Automated rules for search terms (available for Growth/Agency plan subscribers).
Pause irrelevant terms
In addition to adding as SKAGs, to boost impressions, you can similarly pause ads for irrelevant search terms right from your Optimization dashboard.
Consult your metrics in the Optimization dashboard and use the Add as Negative feature when:
your search terms have a low IPM (Installs-Per-Mille) rate
your ad appears alongside irrelevant apps in organic search
translation reveals that a search term is irrelevant to your app
You can negate any number of search terms either campaign-specific or account-wide. This tool is especially useful for Discovery campaigns when you want to find new unspotted keywords and avoid overlapping with your existing campaigns.
How to use Add as SKAG action
In Asapty you can add as SKAG on the ad group, keyword, and search term level. Choose as many objects as you want and tap Add as SKAG. You can choose between adding to the existing campaign or creating a new one.
Within the same tab, you can set your desired CPT bid, enable Quick Start smart bid adjustment and activate custom product pages at this point to run tailored ad variations.
If you create a new campaign, you can enter its name and set the Daily Budget here. You'll also see a chart with budget predictions, helping you evaluate potential outcomes and estimate the required funds.
