Asklayer survey responses can be written to Shopify customer metafields. By syncing response data to the Shopify side, you can put survey results to use in various aspects of store operations.
Use Cases
Survey responses written to metafields can mainly be used in the following ways:
1. Customer support and customer segment creation based on survey responses
Since response content can be kept as part of the customer profile, you can use it as reference information when handling inquiries, or create customer segments based on response content for use in email marketing and more.
2. Use as a trigger or condition in Shopify Flow
By using metafield values as triggers or conditions in Shopify Flow, you can automatically execute actions—such as tagging or sending emails—for customers who gave a specific response.
3. Integration with other Shopify apps
Data written to metafields can be used for integration with other Shopify apps that can reference metafields.
Requirements for Integration
In order to write survey responses to metafields, the respondent must be identifiable as a Shopify customer. Integration is possible if any of the following apply:
The respondent answers the survey while logged in to the Shopify store
The respondent answers a survey shown after completing a purchase on the Shopify store (post-purchase survey)
The Asklayer survey includes a question that collects an email address, and that email address matches an existing Shopify customer's email address
Preparation
Before setting up the integration, you must first create the destination metafield on the Shopify side. For details on metafields, please refer to Shopify Metafields.
Writing Methods
You can choose from the following three methods for writing to metafields:
Write the customer's response as-is to the metafield — for cases where you want to save free-text responses, etc., exactly as given
Write a fixed value based on the selected response — for cases where you want to assign an arbitrary fixed value to each answer choice
Write an arbitrary value upon survey completion — for cases where you want to record the completion of the survey itself, rather than individual responses
The setup steps for each are explained in the following article: