This article applies to Shopify users only. On other platforms such as Wix and ColorMe Shop, the setting may be shown but no customer record is created and no subscription is changed.
Q: Can respondents choose whether to subscribe to marketing emails (opt in / opt out) inside a survey?
A: No. Respondents cannot choose this within the survey. Whether a respondent is subscribed to marketing emails (email subscription) is fixed for each survey in the Actions tab, and the same setting applies to every respondent of that survey. There is no option to change it dynamically based on a respondent's answer.
Details
The setting is found under Actions > Add new contact to Shopify > Marketing emails. You can choose one of the following:
Option | What happens |
Add contact to Shopify and subscribe to marketing emails | The respondent is added to Shopify customers and subscribed to marketing emails. This is the default. |
Add contact to Shopify | The respondent is added to Shopify customers but is not subscribed to marketing emails. |
Note:
The respondent is added only when their email address or Shopify customer account can be identified.
If Add new contact to Shopify is turned off, the respondent is not added to Shopify customers and is not subscribed.
Asking "Would you like to receive our emails?" as a survey question does not change the subscription status in Shopify.