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Instagram Insights FAQs
Instagram Insights FAQs

Common questions about linking Insights to work with brands

Simma Baghbanbashi avatar
Written by Simma Baghbanbashi
Updated over a week ago

If you're interested in learning more about Instagram Insights, you're in the right place! If you need help connecting your Insights, please see this article.

What are Instagram Insights?

Instagram Insights include information about your audience (including their gender, age range and location), as well as the performance of your Instagram posts and stories (which ones your audience sees and engages with the most). For brands asking for access to your Insights, this information is important for them to evaluate the success of their program, and to reinvest in their partners.

In order to authenticate your Instagram Insights via Aspire, you must have an Instagram Business or Creator account that is connected to a Facebook page.

What do I need to connect my Instagram Insights?

  • An Instagram Business Account or Instagram Creator Account

  • A Facebook Page that’s associated with said Instagram account

  • Admin permissions to that Facebook Page

Why do I need to connect my Instagram with a Facebook Page to collect Insights? Why do I need a Facebook Page at all?

We require your Instagram to be connected to a Facebook page because the permissions to access this information are all managed through your Facebook account – not Instagram. You do not need to be active on Facebook.

Do Insights share my private information?

Once your Insights is linked, we do not have access to any private information. We only have access to metrics and data related to your social accounts. We will NEVER post content on your behalf, nor will we follow pages, like or comment on posts or content.

What does the permission "Manage Pages" mean?

"Manage Pages" by Facebook's definition, means helping people, AKA Aspire, "analyze or manage the posts, comments and likes published to their (your) Pages."

It's just the permissions needed to pull content off of your Instagram. What we do is capture the posts you've uploaded to those social accounts and bring them into our archives, so you can upload that accordingly into the collaboration. This way, the brand can track your posts' performance AND it makes it super convenient to where you don't have to send screenshots over and over. The manage pages functionality allows us to track the types of audiences your posts are reaching in real time.

Aspire has no ability on the backend to take an action on your page, post on your behalf, or anything related to managing your account. The permissions we use are strictly read-only access.

What is Aspire?

Aspire is a leading technology platform that connects brands with influencers, creators, and fans. Aspire provides software tools and services to make it easy to collaborate with brands and get rewarded for your brand love.

Additional Resources:

If you still have questions, please contact our Support team at

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