When should I use Groups vs. Tags?

An overview of the differences between groups and tags

Heather Clark avatar
Written by Heather Clark
Updated over a week ago

Groups and tags are two of the primary ways to segment and organize your member database in Aspire. In this article, you'll learn the differences between the two and when to use each one.


Groups can be used to organize and "group" members together based on common interests, similarities, campaigns, and more.

Examples include:

  • Level of influence (i.e. nano-influencers, micro-influencers, etc.)

  • Niche (i.e. travel, food, fashion)

  • Campaigns (i.e. summer product launch)

  • Specific team member (i.e. Jenny's group)

  • Type of member (i.e. ambassadors, influencers, customers, etc.)

Once you have members in a group, you can easily perform bulk actions to maximize your efficiency, such as sending a mass message, inviting members to a project, and more! To learn how to use groups, check out this article.


Tags can be used to label members based on interests, preferences, and special attributes that set them apart.

Examples include:

  • Unique characteristics (i.e. top performer, paid collabs only)

  • Top social network (i.e. Instagram, TikTok, YouTube)

  • Action-based (i.e. need to follow up, need PayPal info)

Tags will appear internally on the member's profile for other team members to see. You can also filter by tags within your Members list and Groups. For an overview on how to use tags, check out this article.

Key Things to Know:

  • You can create as many groups and tags as you need ๐Ÿ˜„

  • Members can exist within multiple groups.

  • You can filter by groups and tags within your Members list.

  • You can only sort by groups, not tags, within Social Analytics and Content, so we recommend creating groups for anything you'd like to see reporting on.

Together, groups and tags give you a flexible set of tools to segment and organize your member database.

Did this answer your question?