Sponsored Display strategies target audiences who are browsing, discovering, or purchasing similar products on Amazon.
Sponsored Display strategies target audiences who are browsing, discovering, purchasing similar products, or have already purchased your product on Amazon. These ads appear on relevant product detail pages, helping drive product discovery as well as re-discovery and encouraging shoppers to reconsider, complete their purchases, and repurchase.
In Astra, Sponsored Display ad creation is streamlined through Sponsored Display strategies. The algorithm currently uses product targeting and remarketing to maximize the effectiveness of these campaigns.
When you create a strategy in Astra, the Amazon Advertising console automatically generates the corresponding campaigns the following day. For more information on how these campaigns are structured and optimized, refer to our campaign structure for strategies and tactics article to understand how the campaigns are organized and optimized.
How to create a sponsored display strategy
Go to the left side bar, select Sponsored Display (abbreviated by "SD") and click on "Create Strategy"
Choose the optimal algorithm mode first, followed by your targeting preferences:
Product Page - AI-powered Targeting: This setting allows the tool to seek out relevant traffic to target, combining it with the specifics outlined in your tactics.
Product Pages Only: Here, targeting is limited strictly to target segments (tactics)
Remarketing: With this option, the tool engages with audiences who have visited your product's detail page, alongside new audiences who have shown interest in similar products.
If you opt for remarketing, you'll have the opportunity to further refine your strategy by selecting the event type, match type, and the window lookback period
You can add ASINs from:
The catalog to add them independently
In Bulk when you have the ASINs copied in your clipboard. Please note that each ASIN should be listed on a separate line
A product group you created previously.
Hit "Create Strategy " and your sponsored display strategy is created!