Grouping ASINs under a Shared Management Objective: The Concept of a Strategy
Strategy Introduction
A Strategy in Astra creates a group of campaigns inside your Amazon campaign manager, all working together towards a common goal. Each strategy automatically creates and manages ad campaigns, eliminating the need for manual keyword research, bid adjustments, and campaign optimization — saving you valuable time while driving better results.
Creating a strategy takes just two steps:
Group Your Products: Select one or more ASINs that share a common goal, product lifecycle, margin, or category.
Define an Objective: Pick the right algorithm mode to match your goal.
ACOS Target Mode: Optimize for profitability and efficiency.
Monthly Budget Mode: Optimize for Sales Volume with a priority on hitting your Monthly Budget.
Force Product Visibility Mode: Maximize impressions and Visibility.
If you do have products that can be grouped, we recommend doing so, as optimization becomes easier and faster with larger product groupings since there's more data to work with.
⚠️ Important: Each ASIN should be included in only one strategy of the same type to avoid bid conflicts and maximize efficiency.
Type of strategy
Our strategies will enable you to manage the advertising across the following channels:
After the strategies start bringing in data, you can effortlessly track and examine the outcomes using our "overview" performance report.
⚙️ Choosing the Right Algorithm Mode for Your Strategy
Astra offers three powerful Algorithm Modes that automatically optimize your ad management based on your desired outcome. Whether your goal is to maximize visibility, control your ad spend, or hit a target ACOS, Astra’s algorithms are designed to meet these challenges:
ACOS Target Mode: Optimize bids to maintain a desired ACOS and maximize profitability.
Monthly Budget Mode: Manage ad spend efficiently by maximizing sales within a set monthly budget.
Force Product Visibility Mode: Increase impressions aggressively to boost visibility.
To simplify which algorithm to choose when creating your first strategies:
🚀 For Optimizing Established Products (7+ Ad Orders Per Week)
Step 1: Use the ACOS Target optimization algorithm, setting a target at par or close to the historical ACOS of the ASINs included in your strategy.
Step 2: As you build momentum, gradually adjust your ACOS target by 2-5% every 4 to 7 days until you get to your desired target.
🚀 For Boosting Slow-Moving & Newly Launched Products
Step 1: Use the Force product visibility Algorithm, starting with a competitive average bid (suggested bid should be high enough to be competitive and generate impressions).
Step 2: Adjust the average bid until engagement/performance improves. Once you reach 5-10 ad sales per week, switch to the ACOS or Monthly budget management Algorithm.
Pro Tip: Make sure to pause any existing campaigns in your ad manager that may conflict with Astra’s campaigns.
Additionally, you can watch the following video that explains in detail when and how to use each one of the different algorithm modes : Algorithms Explained and Which you should use.
📝 Review: Which Algorithm is Right for You?
Here’s a quick recap to help you choose the best algorithm for your business goals:
🟢 Constant Fixed Bid Algorithm
Best for: New products or ASINs with fewer than 7 weekly sales.
Goal: Gather initial data for Astra to optimize later.
How It Works: Set a slightly higher bid than the category average, and adjust as needed for adequate engagement. Switch to the ACOS or Monthly Budget algorithms after 7+ ad sales.
🟡 Monthly Budget Algorithm
Best for: Scaling existing products with at least 7 weekly ad sales.
Goal: Increase sales volume while maintaining a defined monthly budget.
How It Works: The algorithm balances ACOS and sales volume but only optimizes these factors if you’re on track to meet your monthly budget goal.
🔴 ACOS Target Algorithm
Best for: Products with consistent sales (at-least 7 ad sales a week) where profitability and efficiency is the primary focus.
Goal: Optimize toward a specific ACOS target over time.
How It Works: Set a target at par or close to the historical ACOS of the ASINs included in your strategy. Gradually adjust your ACOS target by 2-5% every 4 to 7 days until you get to your desired target.
⚡️ Important Notes:
Astra Syncs with Historical Data: Even if you’ve never used Astra before, it will automatically sync with your previous campaign data. This means you can skip the Constant Bid Algorithm and jump straight to the ACOS Target or Monthly Budget Algorithm if your product already has a sales history.
Pause Manual Campaigns: After creating Astra strategies, pause any existing manual campaigns targeting the same ASINs. Running both Astra and manual campaigns simultaneously can create conflicts and reduce optimization efficiency.
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