1. Advertising Tab
Strategy-Level Performance: Similar to the Products Tab, the Advertising Tab displays advertising performance but at the strategy level. In Astra, a strategy is a group of campaigns working together to achieve a business goal. This section provides a macro view of how your various strategies compare based on your selected metrics.
Metric Selection and Visualization:
You can select metrics such as ACOS to quickly identify which strategies are performing well and which may need adjustments. The data is displayed in descending order for easy comparison, but you can filter it in whatever way makes the most sense.
You can choose to display your data in a line graph or pie chart by clicking the respective icons on the top right of the advertising display. Choose which you think is a more appropriate visualization of your data.
2. Detailed Strategy Breakdown
Table Format: Below the overview, there’s a detailed table that breaks down each individual strategy with all the useful metrics you need.
Graph Visualization: You can also visualize each strategy’s performance in a graph for a more intuitive understanding.
Placement Types: Additionally, by clicking on a specific section, you can see which placement types (e.g., top of search, product pages) are generating results for your ads.
This structure makes it easier to understand and navigate the Advertising Tab, allowing you to make data-driven decisions to optimize your advertising strategies.
You can dive into the icons below :
Download data
You can download all strategies performances from
the table at the bottom of the page. Data is exported as a CSV file.
Watch a quick video on the Advertising tab.