1. Overview Section
Strategy-Level Performance: Similar to the Products Tab, the Overview section displays advertising performance but at the strategy level. In Astra, a strategy is a group of campaigns working together to achieve a business goal. This section provides a macro view of how your various strategies compare based on your selected metrics.
Metric Selection and Visualization:
On the right, you can select metrics such as ACOS to quickly identify which strategies are performing well and which may need adjustments. The data is displayed in descending order for easy comparison.
Depending on the metric you choose, the system will display either a pie chart or a bar chart, depending on which is more appropriate.
Ad Type Comparison:
On the left, instead of strategy stats, you’ll see the performance comparison of Sponsored Products, Sponsored Brands, and Sponsored Display ad types across all your strategies.
For example, if Sponsored Display ads have the best ACOS but lower spend, you might consider creating more Sponsored Display ads to maximize their potential.
2. Detailed Strategy Breakdown
Table Format: Below the overview, there’s a detailed table that breaks down each individual strategy with all the useful metrics you need.
Graph Visualization: You can also visualize each strategy’s performance in a graph for a more intuitive understanding.
Placement Types: Additionally, by clicking on a specific section, you can see which placement types (e.g., top of search, product pages) are generating results for your ads.
This structure makes it easier to understand and navigate the Insights Tab, allowing you to make data-driven decisions to optimize your advertising strategies.
You can dive into the icons below :
Download data
You can download all strategies performances from
the table at the bottom of the page. Before downloading, you can choose to break down per sub-strategy to analyse more granular data. Data is exported as a CSV file.