The algorithm generates bid predictions based on your strategies, and there is a built-in security measure to prevent overbidding.

The security settings are adjustable only by us internally. Please reach out to us if you need any modifications in the security.

Here is the limit according to your marketplace.

The max bid is doubled for sponsored brand strategies and doubled for phrase matching

For instance, if you create a sponsored brand strategy in Egypt and set a tactic with phrase and exact targeting, the max bid will be:

Another example, if you create a sponsored product strategy in France and set a tactic with phrase, exact and product targeting , the max bid will be:

If you can not, send us a note and we will allow you.