Understanding and Creating Sponsored Brand Ads
Sponsored Brand ads are designed to showcase your brand, drive traffic to your Amazon storefront, or direct customers to specific product pages. These ads offer more creative customization options than standard Sponsored Product Ads, appearing as videos, store spotlights, or product collections.
1. Naming and Setting Up Your Strategy
Name Your Strategy: Choose a name that reflects the products you’re advertising or the goal of your strategy.
Select Your Brand: Choose the brand you’ll be promoting within the strategy.
2. Choosing an Algorithm
Select an Algorithm: Choose the appropriate algorithm to power your strategy. If you’re not familiar with the different algorithm types, refer to the first video in this module titled “Main Strategies.”
3. Choosing Your Ad Format
Product Collection Ads: Promote multiple products from a selected landing page, directing traffic to either a product listing or a store page.
Store Spotlight Ads: Specifically designed to drive traffic to your store and specific store sub-pages.
Video Ads: Promote your brand or a product using a video, directing traffic to your store or a product detail page.
Choose the format based on the type of ad you want to display.
4. Fine-Tuning Your Creative
For this demonstration, we’ll proceed with a Store Spotlight ad, but the process is similar across formats.
Input Your Headline: Enter a headline that will appear as the title of your ad, highlighting the unique benefits of your brand or products.
Upload Your Brand Logo: Select and upload your brand logo to be displayed in the ad.
Select Pages and ASINs: Choose the sub-pages and ASINs you want to display. You can preview how your ad looks by clicking "Show Preview." If needed, adjust by clicking “Change Page” to select a different sub-page or “Change Image” to showcase a different product.
Once satisfied, do a final review of your ad and submit it.
How to create a standard Sponsored Brand strategy
Go to " Strategies -> Sponsored Brand " and click on " Create a new Sponsored Brand strategy "
How to upload a video?
The video upload technology relies on the existing campaigns in your Amazon Advertising Console. Based on the campaign name chosen in the video ad line, the algorithm will extract the video from the campaign and assign it to our ad line campaign.
Why my campaign is refused by Amazon?
SB campaigns are manually reviewed by amazon and their approval may change depending on the reviewer. The algorithm can not spot the reason.
When a SB campaign is rejected, the algorithm automatically pushes the same SB campaign back until the approval is achieved
What happens when two ad lines target the same keyword?
The algorithm will be pushing all the Ad Lines and the best-performing ones will get most of the advertising spend. This way, you can run several combinations of headlines and be assured that you are spending according to the actual performance of each of them.
Check out our Video on creating Sponsored Brands Ad Types