Understanding Astra Metrics | Sellrbox Help Center

Metric Name	Meaning
Sales	Sum of organic and ad sales
Ad Sales	Sales attributed to advertising efforts.
Ad Orders	Number of orders through advertising
Sessions	Number of unique visits to your Amazon page by a user within a 24-hour period
Impressions	Number of times an ad is displayed.
Page Views	Number of times a product detail page is viewed.
Clicks	Number of times users have clicked on an ad.
Click-Through Rate (CTR)	Percentage of users who click on an ad after seeing it
Advertising Conversion Rate (CR)	Percentage of users who purchased after clicking on the ad. Formula: CR = ad units sold/ clicks
Cost	Total amount spent on advertising.
Cost Per Click (CPC)	Price of a sponsored click Formula: Cost/ number of clicks
Mobile Shares	Share of the total session from mobile Formula: sum of mobile session/ sum of total session
Buy Box Win Rate	Percentage of time a seller's product listing wins the Buy Box
TCR	Total conversion rate Formula: SELLERS: All units sold/ sessions VENDORS: All units sold/ page views
Return on Ad Spend (ROAS) Ratio	Ratio of revenue generated from advertising to the cost of advertising Formula: (Ad sales/ Cost) * 100.
Advertising Cost of Advertising (ACOS)	Ratio of ad spend to ad revenue formula: (sum of cost/sum of Ad Sales) *100
Total Advertising Cost of Sales (TACOS)	Spending as a percentage of total sales formula: (advertising cost/ All sales) *100
Ad Sales Share	percentage of sales generated through advertising
Share of Voice (SOV)	Brand presence on page 1 weighted by its rank.

Inventory Metrics

Available	Stock available on Amazon and ready to be sold
Inbound	Inventory shipped but it but has not yet been received
Reserved	Inventory already sold but hasn't been shipped to the customer yet
Unfulfilliable	Damaged or expired items that cannot be sold

Cost of Gods	Total cost of producing a product
Advertising	Amount spent on advertising in a given period
Fees
- Referral	A fee Amazon charges for each item sold on their platform
- FBA	Amazon's fulfillment services (storage, picking, packing, shipping, and customer service)
- Storage	The costs for storing inventory in Amazon warehouses
Promotion
- Shipping	Shipping cost
- Gift Wrap	Cost of wrapping in decorative paper or packaging
Tax
Profit	Net profit after deducting COGS, taxes, and other expenses.
Margin	percentage of remaining as profit after all expenses.

For Vendor accounts, take a look at Manufacturing and Sourcing Metrics