Inspo search looks at the text on an ad's image and the words spoken in its video, as well as the ad copy. This helps you find hooks and claims that only appear in the creative.
What search covers
Ad copy
Text on the image, such as headlines, claims and prices
Words spoken in the video, from the video's transcript
This is on by default. The results show which part of the ad matched your search.
Things to search for
A line from a voiceover
An on-screen claim, like "clinically proven" or "dermatologist approved"
An offer, like "50% off" or "free shipping"
A hook format, like "POV:" or "3 reasons why"
Videos without audio
A video with no audio has no transcript, so it can only be found by its copy and on-screen text.
If you can't find an ad you know exists, see How to request a brand in Inspo.