Inspo carries an enormous slice of the Meta Ad Library, but not all of it — and the brand you most want to watch is, in our experience, quite often the one that isn't in there yet. When that happens, don't shrug and move on. Ask us for it. Requesting a brand takes about thirty seconds, and we start fetching their ads for you.
When to use this
If you search Inspo for an advertiser and get nothing back, that's the moment. Two things worth checking first, because they save you a request:
Try the advertiser's exact Facebook page name, not the company name you'd say out loud. What we hold is one advertiser on one channel — a single Facebook page, not a company — so "Nike Football" and "Nike" are separate things in Inspo, and searching for the wrong one looks like an absence.
Check they're actually running ads. If there's nothing live in the Meta Ad Library, there's nothing for us to fetch.
If it's genuinely missing, request it.
How to request a brand
Open Inspo → Ads and click Can't find a brand?.
In a separate tab, go to the Meta Ad Library and search for the brand or advertiser.
Click the brand in the search dropdown — don't just press enter. This is the step everyone gets wrong, and it's behind nearly every failed request. You want to land on the advertiser's own page, the one showing their logo and name at the top.
Don't apply any filters while you're there. Copy the URL exactly as it is.
Paste it into the box in Atria and click Submit request.
That's it. We take it from there.
"Incorrect URL" — what's gone wrong
Almost always the same thing: you've pasted a search results page rather than a brand page.
It's an easy mistake, because both look like the Ad Library. The difference is that a search results page is a list of ads matching a keyword, while a brand page belongs to one advertiser and shows their logo and name at the top. If you can't see a logo and a name, you're on the wrong page — go back, search again, and click the advertiser in the dropdown before copying.
The other thing worth checking is whether you've picked up a filtered URL. Filters add parameters to the link that we can't read as a clean brand page.
What happens next
Once the request is in, we start fetching that advertiser's ads into the library. Give it a little time before you go looking, and let us be straight with you about how much. Your request joins the queue our crawler works through, and there are a great many brands to fetch every day — so we can't promise you a turnaround, and we'd rather tell you that than invent a number you'd hold us to. Ads then arrive as they come in rather than all at once, so a half-populated brand page an hour later is the system working, not failing.
One genuinely useful thing to know: some signals need a bit of history before they mean anything. Impression Rank, for example, builds from a snapshot taken each time we re-crawl the brand, so a freshly added brand will show current ranks before it shows a meaningful rank trend. Don't read a missing trend line as the ad being uninteresting — it's just new to us.
Once it lands, do this
Getting the brand in is the easy half. Here's what we'd actually do with it:
Follow the brand. This is the bit people skip, and it's the bit that matters. Following turns a one-off lookup into an always-on watchtower: their new hooks, their landing pages, their shifts in strategy, all arriving without you going to look. It also puts the brand in your Following feed, where your filters apply to it. Our honest view — if a brand was worth requesting, it was worth following, and doing it the moment it lands saves you forgetting about it entirely. And there's a mechanical reason on top of the habit one: brands you follow sit in their own crawl queue and get re-visited far more often than the rest of the library. Following isn't only a subscription to their ads — it's a request that we go and look more often, which is why a followed brand's ads, ranks and trends stay fresher than an unfollowed one's.
Sort their page by Impression. On a brand's page you can put their strongest creative by impressions first, which is a far better use of ten minutes than scrolling their whole library in date order. There's more on this in Impression Rank in Inspo.
Save the good ones to a board as you go, so the research survives the session.
And if a request doesn't seem to come through, or you're not sure whether an advertiser is missing or just named differently, send us the Ad Library link and we'll take a look — that's usually a two-minute answer rather than a mystery.