Using Attest's powerful in-browser analytics, you can quickly look for correlations between responses. If you click on an answer that you care about, the results for other questions will update. This will reflect the answers chosen by the respondents who answered the question in the way you have selected.
The average score from the whole panel for each answer will be marked by the vertical dashed line, while the greyed out area represents the average for that question of the specific demographic you've highlighted.
You can select as many answers across as many questions as you want and the results will keep updating to reflect the responses of those respondents.
You can also layer these filters on top of demographic filters, or see how the demographic profiles change when you click these answer filters on.
There are many benefits of this feature. Looking at big raw data can be confusing and filtering by answers allows you to map out relationships between different variables. Making it easier to make sense of your results.
If you have any more questions about interpreting your data, don’t hesitate to get in touch with our Client Experience team.