You can easily filter your results by demographics of your respondents. Just click on the demographics you're interested in the Filters panel on the right, and the results will update, live. The average score from the whole panel for each answer will be marked by the vertical dashed line, while the coloured area represents the average for that question of the specific demographic you've highlighted.

You can also combine multiple demographics and answers into a segment and define your own logic. You can read more about creating segments here.

Be aware that the more filters you apply, the smaller the sample you are looking at and the less statistically robust the results will be as a result. It is challenging to draw filtered conclusions on any sample size less than 500, so be sure to consider the filters you wish to apply to the data before you choose your initial sample size, and consider applying custom quotas to ensure your filters will still be large enough to report on.

If you want to compare results for different demographics, you can do so on the Analysis page. Here you can build Crosstabs or Charts that display the breakdown of your results so you can really easily identify which groups under- or over-index compared to the survey average.

If you have any more questions please get in touch with our Customer Experience team.