What is Creative Testing?
Creative Testing is a way to compare two or more finished adverts, creative assets or campaign ideas, and identify which one is best at driving results with the right customers. A/B tests can be run to optimise a number of marketing assets, and with the ability to add an image, video or audio clip to each question, creative testing in the Attest dashboard is easy and accurate.
Why should I run Creative Tests?
An ad needs to be many things: it needs to stand out, resonate, and it needs to be appropriate for the viewer. Ticking all of those boxes is no easy feat.
Consumers are constantly bombarded with thousands of advertisements every day. So there is an ever growing need for your brand to stand out. With Attest you can test your ads and campaigns before they go live, saving you from publishing a less-than-ideal ad. When that campaign does go live, you can be sure that your consumers will love it, and that it will achieve the results you set out to.
Here are two example surveys of a simple creative test:
If you have any more questions, please don’t hesitate to get in touch with our Client Experience team