Once your results are in, the next step is understanding what they mean. The Attest dashboard helps you move from raw data to clear insights by making it easy to explore patterns, compare groups and dig deeper into responses. You can also use AI-powered tools like Compass to quickly surface key findings and guide your analysis.
What was the goal of this research?
Start by reminding yourself what you set out to learn. Your research objective should guide how you interpret the data and which results matter most.
As you review your results, keep this goal in mind and focus on the findings that help answer your original question. This will help you stay focused and avoid getting distracted by less relevant data points. If you are using Compass (our AI co-pilot), you can use your goal as a prompt to generate more relevant summaries and insights.
What does the overall data show?
Begin with a high-level view of your results.
Looking at the overall responses helps you quickly spot clear trends, strong opinions or anything unexpected. This gives you a baseline understanding before you start exploring specific groups or relationships in more detail.
AI summaries in Compass can help at this stage by highlighting key trends across your survey, giving you a quick starting point before you dive deeper.
What do different demographic groups think?
Insights often come from differences between groups rather than the overall average.
Use filters in the dashboard to explore how different demographics responded. This allows you to identify groups that over- or under-index compared to the rest of your sample, helping you understand where opinions differ and why that might matter.
Compass can also highlight notable differences between groups automatically, helping you spot patterns you might otherwise miss.
Are there any relationships in the data?
To go deeper, look at how different responses connect with each other.
Applying filters or using 'Split by' can help you uncover patterns between answers. For example, you might find that people with high purchase intent are more likely to associate your brand with certain attributes.
These relationships often reveal more nuanced insights that are not immediately visible in the overall results. AI-powered suggestions can help point you towards interesting relationships to explore further.
What insights are tucked inside the open text responses?
Open text responses add important context to your results.
While charts and percentages show what people think, written answers help explain why. You can search responses, group similar themes or use tools like word clouds to identify common patterns and language.
Compass can also summarise open text responses, helping you quickly identify common themes and sentiment without needing to read every answer individually.
Need more help?
If you need support interpreting your results or uncovering key insights, the Attest Customer Research Team can help. You can reach out via live chat in the platform or contact your Customer Research Manager directly.