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Creating multi-wave surveys (trackers)
Creating multi-wave surveys (trackers)

Discover how to create, analyse and gather responses surveys with multiple waves over time

Updated over 4 months ago

You can send out your survey multiple times to get deeper insights and spot any trends or changes in how your audiences respond to your survey.

How to re-send your survey

There are a few ways to send your survey again. You can go to the Manage page and click on "Set up next wave". Only the survey owner will be able to add another wave to their existing survey.

You can also access this from the wave drop down at the top of your Results Dashboard.

Once you've clicked on " Set up next wave" you will be taken to the editor where you can make certain small changes to your survey before you decide to send it again.

Edit your survey before sending

At the moment, you're able to make the following changes to your survey content:

  • Adding a new question

  • Removing an existing question. The existing data you have will remain available in your results dashboard.

  • Adding a new answer option to an existing question

  • Removing an answer option. The existing data you have will remain available in your results dashboard.

You can also change the sample size of your audience. If you wish to make any further changes to your audience, such as edit the demographic targeting or quotas, please reach out to your Customer Success Manager or use the in platform chat.

Creating a recurring survey from scratch

If you already know that you will want to send out your survey multiple times in a year, you can choose to set a repeat frequency when purchasing your survey.

Analysing results for multi-wave surveys

Aggregate your data for a more robust sample

On the results dashboard you will have the option to look at your results for the individual waves or to aggregate them together. Aggregating the data will provide a more robust and reliable sample, as it's collected over multiple points in time.

Compare the different waves on Trends

On the Trends page you can view your results over time in chart format. By default you will see the latest three waves, but you can change this to show more or less waves.

You can customize the chart by clicking on "Edit view", where you'll be able to:

  • Change the chart type (column, line, bar, stacked column etc.)

  • Change the colours

  • Remove answers from your chart

  • Switch your Axis

You can also see which results are statistically significant. By default this will be compared versus the previous wave at a 95% confidence level, but you can change this by hovering over the "Significance test" toggle at the top right. You can read more about statistical significance here.

Create (stacked) crosstabs

You can create Crosstabs and add waves as a stacked variable to dive even deeper into your results on the Analysis page.

Exporting your data

Export aggregated responses

No matter if you have one or twenty surveys in your tracker, you can export all data into an Excel file by simply clicking Export, selecting the dates and/or markets you want to export and choosing to export as a single file. Note: Exporting aggregated data in a single file is currently only supported for Excel & CSV.

Export Crosstabs

You can also choose to export your crosstabs table to Excel by clicking on "Export" in the top right. This will download all your questions. If you want to copy the results of a single questions, you can click on the "copy results" icon on the top right of the question.

Download charts

On the trends page you can easily download your charts as .png images by clicking on the download icon at the top right.

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