Including an author photo isn’t always required, but in most cases, it’s strongly recommended. An image helps readers connect a real person to the words they just read, which builds trust and familiarity.
You should add an author image if:
Your book includes an “About the Author” page
You are publishing on Amazon or other retail platforms
You want to build a recognizable author brand
You plan to write multiple books under the same name
For nonfiction authors especially, a photo reinforces credibility. For fiction authors, it adds personality and helps readers feel more connected to the storyteller behind the book.
When an image matters less:
If you’re publishing under a pen name and prefer privacy
If your brand is intentionally mysterious or anonymous
If the image would distract from the tone of the book
Even in these cases, many authors still choose to include a subtle or partially obscured image to maintain a human connection without revealing full identity.
What Kind of Image Should You Use?
Your author image should match the tone of your book, just like your bio.
Use a clean, professional headshot
Choose a smiling or serious expression based on your genre
Use good lighting and a simple background
Avoid:
Selfies
Blurry or low-quality photos
Casual or distracting backgrounds
Your photo doesn’t need to be expensive or overly polished—but it should look intentional.
Where the Author Image Appears
Author images are typically added:
Next to the author bio in the back of the book
On your Amazon Author Central profile
In a book preface page
When paired with a strong bio, a good author image helps readers remember you, trust you, and feel more confident picking up your next book.
Be sure to check out our tutorial on How to add an author photo to my bio in Atticus.
If you are also looking for more help on crafting a amazing author bio, feel free to check out Kindlepreneur.com's aricle here on How to Write an Author Bio.