Avian utilizes AI and natural language processing to simplify the way you engage with marketing, advertising, and business data. This makes in-depth analysis and insights generation simple and actionable.
Here are some key features:
Blended Data Analysis
Campaign data can be fragmented across various platforms. Avian unifies data, providing you with a comprehensive view of your campaign performance and emerging trends. Try blending data across multiple platforms or accounts.
Need some inspiration? Here are some example prompts you can use to blend data:
Provide an overall performance summary for our active campaigns across all ad platforms over the last 30 days.
Show me a breakdown of CPC by platform and campaign for the current quarter.
Analyze our ad spend over the last 90 days and make recommendations for budget allocation for the next quarter.
Custom Analysts Tailored to Your Needs
Accessing relevant data can be a hurdle for business users. Avian’s Custom AI Analysts are crafted to your specifications, integrating precise data sets and campaign context (like objectives and KPIs) to deliver insights that propel strategic decision-making.
On Demand Data Visualization
Reporting can be a rigid, static process, often requiring separate tools for configuration and presentation. Avian generates dynamic charts and tables from your queries, allowing for interactive exploration and seamless incorporation into your reports.
Team Collaboration
Access to data and analytics capabilities is often held by a select few within organizations. Avian democratizes data analytics, enabling you to provide team members with access to shared data sources, fostering independent analysis and exploration.
Optimize Campaign Performance
Navigating campaign budgets effectively can be complex. Avian provides performance insights and actionable recommendations to optimize your ad spend.
Need some inspiration? Here are some example prompts you can use to analyze campaigns:
Identify the ads with the highest CTR in the last 30 days.
Give ad set recommendations for Campaign X using data from the past 90 days.
Display audience engagement trends with our ads over the past three months.
Data From Any Source
Need data from a source we don’t connect with? Avian's flexible upload feature allows you to analyze data from CSV files and PDFs, integrating them into your analytics workflow.