Baton proudly provides some of the most flexible, customizable, and targeted ways to bid for leads in the industry.
Assigning Your Bids
Baton lets you determine what and how you want to bid for leads by targeting specific service needs or areas. For example, you might provide service in the Atlanta metro for ants, termites, and wildlife removal, but your coverage area for each service might be different. As well, you might be willing to pay more for a Termite lead than a Wildlife lead, and more for a commercial lead than a residential one. Therefore, you might create multiple service areas that look like this:
Atlanta (residential) - General pest control: 100 zips, $50 Per Referral
Atlanta (commercial) - General pest control: 200 zips, $75 Per Referral
Atlanta (residential) - Termites: 200 zips, $60 Per Referral
Atlanta (commercial) - Termites: 300 zips: $100 Per Referral
Atlanta (residential & commercial) - Wildlife Removal: 150 zips, $30 Per Referral
Not all companies care to get this targeted. But for those that do, in areas with a heavy amount of referrals, optimizing in this way can ensure you are maximally competitive for the leads you really want.
To do this, first ensure that your default coverage settings are up to date as this will save you time later - you may do so by updating your services in the My Company > Services tab. Then, go to My Company > Service Area. For each lead group you want to target, create a new Service Area that matches the settings for those leads. Currently we allow for unlimited Service Areas, which means you can get infinitely customized with your bids. One Baton partner has more than 900+ Service Areas!
Our Client Success Team, or your Account Manager, will be happy to meet with you to optimize your bids to meet your goals. Reach them at client.success@batonleads.com or 801-669-8059.
Remember, as you refer more customers and generate positive feedback and reviews from the leads you get, your bids will get a boost in the rankings! See more about how companies compete for Baton’s exclusive referrals here.
To help you determine what a competitive bid in your market might be, you can simply go to your Submit a Referral page and do a test search. Look here to see what other companies appear in the results, as well as see what they are bidding.