In what ways do I save the environment by renting from Beleco?
Renting through Beleco means that products get reused, when products otherwise would have been bought brand new. We don’t always need our own products, instead we can share. In the calculation, we include both how much CO2 we save in the production of the products, as well as the transportation of the materials.
Furniture often only gets used once for one location and then gets thrown away and substituted for a new product. Instead of producing new products every time, we can let the same products circulate - imagine what a difference we can make for the environment by cutting out the entire manufacturing process. Together we enter a new era where we can share and only use what we need when we need it. That means we stop wasting resources we don’t have and get more freedom to evolve and be creative.
We don’t only want to change purchasing behaviour, but also the way the industry operates. Beleco lets manufacturers own their own products and rent them out to us, rather than selling them one by one. By circulating furniture for a long time, manufacturers get the incentive to produce furniture of high quality. Hopefully this can result in the manufacturing no longer having to take place in bad working conditions in countries with the cheapest material. We want to make it possible for more people to take social and environmental responsibility.