We wanted to share an update with you ahead of our public announcement, as part of our commitment to keeping our community informed and aligned.
Over the past several years, BetterTracker and Channel Program have been built and scaled together under one roof. As adoption grew, it became clear that each platform was solving a different, mission-critical problem for different audiences across the IT ecosystem.
As a result, BetterTracker is entering its next phase.
Developed within Channel Program, BetterTracker now operates as a dedicated platform focused on software stack visibility, renewals, and expense intelligence—built specifically for MSPs and IT teams.
Channel Program continues in parallel as a consulting and intelligence practice for technology vendors.
Two platforms. Two distinct missions. One shared vision.
What’s Changing
The most immediate change you’ll notice is where you log in.
Starting this week all users will access the platform at:
That’s it.
There are no changes to:
Your account
Your data
Your access or permissions
Vendor programs, reviews, badges, or visibility
Existing workflows
No action is required on your part.
Why We’re Making This Change
As BetterTracker grew, it became clear that operators and vendors need different experiences—and different depth.
BetterTracker is built for operators:
MSPs
SMBs
IT leaders
Finance teams
Executives
These teams need real-time visibility into:
Software tools and logins
Contracts and renewals
Spend and usage
Risk, overlap, and waste
Channel Program remains focused on vendors—helping them validate strategy, enter the MSP market, and scale channel revenue through disciplined go-to-market execution and real market intelligence.
Separating into two focused platforms allows each to move faster, go deeper, and deliver more value—without compromising neutrality or trust.
What This Sets the Stage For
While nothing new is launching today beyond this unified experience, this change lays the groundwork for what’s coming next.
In 2026, this foundation enables:
Smarter insights built on unified data
Better workflows and usability
Increased automation to reduce manual effort
AI-powered intelligence across planning, optimization, and decision-making
We’ll share more as these enhancements roll out.
Thank You
We’re grateful for the trust you’ve placed in us and excited about what’s ahead.
If you have any questions, feel free to reach out to your customer success manager or reply directly—we’re always happy to help.