Skip to main content

X Ads | How to select my campaign objective for running X/twitter ads?

Following covers the best practice to set your campaign objective for X AD campaign

Team Blaze avatar
Written by Team Blaze
Updated over 2 months ago

How to Choose the Right Objective

Step 1: Define Your Primary Goal

Ask yourself what you want to achieve with your campaign:

  • Do you want more people to know about your brand? → Reach

  • Do you want people to watch your video content? → Video Views

  • Do you want to drive website visits? → Website Traffic

  • Do you want to increase social media engagement? → Engagements

  • Do you want to drive app downloads? → App Installs

  • Do you want to generate sales? → Sales (Conversions)

Step 2: Consider Your Business Stage

  • New businesses or products: Start with Reach or Video Views to build awareness

  • Established brands: Focus on Website Traffic or Conversions to drive specific actions

  • Mobile apps: Use App Installs for new users or App Re-engagements for existing users

Step 3: Align with Your Content Type

  • Image or text content: Use Reach or Engagements

  • Video content: Choose between Video Views for general awareness or Engagements if you want social proof

  • Product-focused content: Consider Website Traffic or Conversions

Step 4: Match Your Budget Strategy

Different objectives have different cost structures:

  • Reach: Pay per 1,000 impressions, good for broad exposure

  • Engagement: Pay per interaction, ideal for building community

  • Website Traffic: Pay per click, suitable for driving qualified traffic

  • Conversions: Pay per impression but optimized for sales, best for revenue goals

Step 5: Monitor and Optimize

Track the right metrics for your chosen objective:

  • Reach: Monitor CPM, total impressions, and audience reach

  • Engagement: Track engagement rate and social interactions

  • Conversions: Focus on conversion rate and return on ad spend

Did this answer your question?