📌 Method: DropInDistribution
This article explains how we calculate the distribution of drop-in visitors – members who pay per visit.
How is drop-in distribution calculated?
Find all drop-in visits in the period
We retrieve data on all single visits within the specified time frame.
Group by segment
Distribution can be divided by gender, age, or visit frequency.
Calculate percentage distribution
We count how many visits fall into each category.
Visualize data
Data is displayed as a pie chart showing the distribution of drop-in guests.
Example Calculation
We calculate the drop-in distribution for March.
Visit Type | Number of Visits | Percentage Distribution |
One-time | 500 | 50% |
2-4 times | 300 | 30% |
5+ times | 200 | 20% |
Calculate percentage distribution for visitors who came 2-4 times:
3001000×100=30%\frac{300}{1000} \times 100 = 30\%1000300×100=30%
Why is this important?
✔ Understand how many of your customers visit only once vs. recurring guests
✔ Identify potential members who could upgrade to a membership
✔ Adjust marketing strategies to convert drop-in guests into regular members
💡 Result: A pie chart showing drop-in distribution.
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