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How campaign distribution is calculated

Ronny Christensen avatar
Written by Ronny Christensen
Updated over 2 weeks ago

📌 Method: CampaignDistribution

This article explains how we calculate the distribution of memberships from campaigns.


How is the campaign split calculated?

  1. Find all promotional memberships

    • We will withdraw all memberships registered through promotions.

  2. Group by segment

    • Breakdown can be broken down by gender, age, or membership type.

  3. Calculate the percentage distribution

    • We count how many members come from each campaign.

  4. Visualize data

    • Data is displayed as a pie chart showing the campaign distribution.


Example calculation

We calculate the campaign distribution in March.

Campaign

Number of members

Percentage distribution

New Year's Offer

150

50%

Summer Campaign

100

33.3%

Friendship discount

50

16.7%

  1. Calculate percentage distribution for Summer Campaign:

    100300×100=33.3%\frac{100}{300} \times 100 = 33.3\%300100×100=33.3%

  2. Compare campaign performance over time.


Why is this important?

Measure the effectiveness of marketing campaigns
Understand which offers attract the most members
Optimize budget and campaign investments

💡 Result: A pie chart showing the campaign distribution.

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