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How Campaign Distribution Is Calculated

Ronny Christensen avatar
Written by Ronny Christensen
Updated over a month ago

📌 Method: CampaignDistribution

This article explains how we calculate the distribution of memberships from campaigns.

How is campaign distribution calculated?

Find all campaign-based memberships

  • We extract all memberships registered through campaigns.

Group by segment

  • Distribution can be divided by gender, age, or membership type.

Calculate percentage distribution

  • We count how many members come from each campaign.

Visualize data

  • Data is displayed as a pie chart showing the campaign distribution.

Example Calculation

We calculate the campaign distribution for March.

Campaign

Number of Members

Percentage Distribution

New Year Offer

150

50%

Summer Campaign

100

33.3%

Friend Discount

50

16.7%

Calculate percentage distribution for Summer Campaign:

100300×100=33.3%\frac{100}{300} \times 100 = 33.3\%300100​×100=33.3%

Compare campaign effectiveness over time.

Why is this important?

✔ Measure the effectiveness of marketing campaigns
✔ Understand which offers attract the most members
✔ Optimize budget and campaign investments

💡 Result: A pie chart showing campaign distribution.

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