📌 Method: MemberChurnReport
How is it calculated?
Finds the number of members at the beginning of the month.
Finds how many members cancelled their membership.
Calculates churn rate using the formula: Churn-rate=(Lost membersStarting members)×100\text{Churn-rate} = \left( \frac{\text{Lost members}}{\text{Starting members}} \right) \times 100Churn-rate=(Starting members Lost members)×100
Example:
Period: March
Starting members: 200
Lost members: 30
Churn rate: (30 / 200) * 100 = 15%
Why is this important?
A high churn rate means that many members leave the system. This can indicate dissatisfaction, poor user experience, or lack of value in the membership.