Booking Board Hjælpecenter

Google Tag Manager (GTM) Setup

Learn how to set up Google Tag Manager (GTM) in the system, where to add your GTM ID, and which events are tracked, including view_item, begin_checkout, lead, and purchase.

Written by Ronny Christensen

Updated over a week ago

Adding the GTM ID

To activate Google Tag Manager, the GTM ID must be added in the system settings:

Go to System Settings
Select Third-party Integrations
Enter your GTM ID in the following format: GTM-XXXXX

Once saved, the system will automatically start sending events to Google Tag Manager.

Supported Events

The following events are used in the system:

Event	Description	Data
view_item	Triggered when a customer accesses the purchase page for a membership	{ "event": "view_item", "affiliation": "Booking Board", "gym_id": "GYM_ID", "value": "", "currency": "CURRENCY", "items": [ { "item_id": "SKU", "item_name": "MEMBERSHIP_TYPE_NAME", "affiliation": "Booking Board", } ] }
begin_checkout	Triggered when a customer starts the checkout flow by clicking Buy on a membership after entering their information	{ "event": "begin_checkout", "affiliation": "Booking Board", "gym_id": "GYM_ID", "value": "", "tax": "", "currency": "CURRENCY", "items": [ { "item_id": "SKU", "item_name": "MEMBERSHIP_TYPE_NAME", "affiliation": "Booking Board", } ] }
lead	Triggered when a trial session is booked	{ "event": "lead", "customer_id": "MEMBER_ID", "gym_id": "GYM_ID", "clazz_id": "CLAZZ_ID", "affiliation": "Booking Board", }
purchase	Triggered when a purchase has been completed	{ "event": "purchase", "transaction_id": "INVOICE_NUMBER", "customer_id": "MEMBER_ID", "discount_codes": "", "gym_id": "GYM_ID", "affiliation": "Booking Board", "value": "", "tax": "", "currency": "CURRENCY", "items": [ { "item_id": "SKU", "item_name": "MEMBERSHIP_TYPE_NAME", "affiliation": "Booking Board", } ], "membership_id": "MEMBERSHIP_ID", "membership_price_id": "PRICE_ID", "membership_type_id": "MEMBERSHIP_TYPE_ID", }

Event Flow Overview

Customer visits the purchase page for a membership→ view_item
Customer enters their details and clicks Buy → begin_checkout
Customer completes the payment → purchase
If the customer books a trial session → lead