How It Works
Understand how Sponsored Listings works behind the scenes. Learn about ad placements, auction logic, automation, targeting, reporting, and how performance is calculated.
4 articles
- What is Booking Holdings Sponsored ListingsWhat Sponsored Listings is, where your ads appear, and how pricing works
- How Sponsored Listings worksHow the real-time auction determines which ads appear, how bids are set, and when you are charged.
- How your ads appear in search resultsWhere your sponsored ad appears on Booking.com, Priceline, and Agoda‚ and how to verify it is running.
- How It Works FAQCommon questions about auctions, ad placement, ROAS, Share of Shelf, and billing.