How It Works
Understand how Sponsored Listings works behind the scenes. Learn about ad placements, auction logic, automation, targeting, reporting, and how performance is calculated.
4 articles
What is Booking Holdings Sponsored Listings?What Sponsored Listings is, where your ads appear, and how pricing works
How Sponsored Listings worksHow the real-time auction determines which ads appear, how bids are set, and when you are charged.
How your ads appear in search resultsWhere your sponsored ad appears on Booking.com, Priceline, and Agoda‚ and how to verify it is running.
How It Works FAQCommon questions about auctions, ad placement, ROAS, Share of Shelf, and billing.