Does Sponsored Listings cover Agoda and Priceline, or just Booking.com?
All three - Booking.com, Priceline, and Agoda. One campaign covers all publishers automatically. You do not manage each site separately.
Is city-level targeting available?
No - targeting is available at the country level only. You can target a whole country, but not a specific city. Use Competitive Insights to benchmark your spend and ROAS against the market. To learn how to set up targeting, see How to Add Targeting.
When do I get charged: per impression or per click?
Only when a traveler clicks your ad. Impressions (your ad appearing in search results) are free of charge. Clicks on the property name, "see more availability," or "show on map" all count as a click.
Do I always pay my full bid?
No. It is a second-price auction: you pay $0.01 above the next highest bid. If you bid $1.75 and the next highest bidder bids $1.40, you pay $1.41.
Why won't I see my ad every time I search for my hotel?
Ads compete in real-time auctions. You will not win every one. A competitor may have bid higher, your daily budget may have run out, or your targeting excluded that search. This is normal. Your Reporting dashboard is the source of truth, not a manual search.
What is ROAS?
ROAS = Revenue divided by Spend. A ROAS of 10 means you earned $10 in booking revenue for every $1 spent on ads. It updates in real time as bookings come in. Revenue reflects the gross booking value - Booking.com commissions are not deducted.
Is there a minimum base bid?
$0.50 USD for standard campaigns; $0.75 USD if Exact targeting is enabled. When Dynamic Bidding is enabled, the system manages the bid for you.
How can I tell which listing in the search results is an ad?
The ad listing looks almost identical to the organic listing. To learn more about how your ads appear, see What is Booking Holdings Sponsored Listings.
Need help?
Our team is here to help. Reach out via Live Chat 💬 in the platform, email us at booking.sponsoredlistings@koddi.com, or browse the Help Center for additional guides and resources.