Here's a rundown of the DLAR metrics you'll see on the Elevate GO MTD DLAR. Note that definitions can either apply to individual doors, or groups of doors depending on the DLAR view you are using.
Click any metric in the table below to jump to its specific definition:
0 Selling Days
This refers to the number of days in the month the selected door(s) has had zero Gross Adds.
Gross Adds
Raw gross activations that belong to the Indirect Channel. (Excludes reactivations and devices sourced in National Retail that are activated in the store.)
Auxiliary Device Acts
Number of gross adds that are watches and tablets.
Sales Target
The door's monthly goal, with a minimum of 3 GAs for AR doors and 25 GAs for BR doors.
Projected % to Sales Target
Tracks percentage to Sales Target using the following equation:
Projection
Number of activations you are predicted to hit if your month continues along its current trajectory. Projection is calculated using the formula below:
MOM % Change
Calculated percent change between this month's projected gross adds compared to last month's gross adds using the calculation:
YOY % Change
Calculated percent change between this year's projected gross adds compared to last year's gross adds using the calculation:
Total Upgrades
Count of upgrades. This includes subsidized and non-subsidized devices.
RPLs
Count of payments made in store. Does not include ATU payments. Note that this metric is 2 days behind.
ShopperTrak Conversion
Percentage comparing the weekly traffic (counted by ShopperTrak) to gross adds.
Conversion Rate
Percentage comparing replenishments to replenishments that result in gross adds with the calculation:
Unlock Checks
Total device health checks done in a store.
Unlock BYOD Activations
The number of Unlocked Total Acts that were BYOD
Unlock Trade-In Activations
The number of Unlocked Total Acts that were accompanied by a device trade in.
Total In-Store Trade-Ins
Total activations completed with a trade-in-- for both offer based and value based trade ins. (This only means a trade-in was recorded in the store along with the activation, not that Assurant received it or that Epay reimbursed it.)
Value-Based Trade-In Upgrades
Trade-ins associated with upgrades.
Value-Based Trade-In Activations
Total activations completed with a value-based trade-in.
Offer-Based Trade-In Activations
(AKA eligibility-based trade-ins) total activations completed with an offer-based trade-in.
3MR
Please refer the article here for definition.
AAL Conversion
The percentage of add a lines (lines added to a primary on a different day than the primary's activation date) compared to bill payments.
Boost Protect %
Handset protection take rate.
ATU
Percentage of Gross Adds with ATU added on the same day as activation. Includes secondary lines added to a primary line with ATU.
BYOD Adds %
Percentage of Gross Adds that are BYOD.
Avg. Platinum Points
Calculation, determined by Boost, of Platinum Points.
Boost Protect Acts
Count of Boost Protect added on the same day as activation (or within 30 days for RPD). Includes BYOD Boost Protect adds.
Boost Protect Upgrades
Count of Boost Protect added on the same day as upgrade. (or within 30 days for RPD)
Total Boost Protect
Count of Boost Protect added on the same day as activation or upgrade (or within 30 days for RPD). Includes BYOD Boost Protect adds.
Avg. First MRC
Calculates average first MRC using Total Revenue (estimated revenue from VAS and plans) and Gross Adds.
Port %
Calculates percentage of Gross Adds that are port-ins.
Accessory Attach Rate
Compares total count of approved brand accessory sales done in the store as compared to Gross Adds and Upgrades.
BYOD Total Adds
Count of Gross Adds on BYOD devices.
Starlink Sales
Starlink box sales.
Starlink Activations
Exactly as it sounds, Starlink activations.