DLAR Definitions

Here's a rundown of the DLAR metrics you'll see on the Elevate GO MTD DLAR. Note that definitions can either apply to individual doors, or groups of doors depending on the DLAR view you are using.

This refers to the number of days in the month the selected door(s) has had zero Gross Adds.

Raw gross activations that belong to the Indirect Channel. (Excludes reactivations and devices sourced in National Retail that are activated in the store.)
​

Number of gross adds that are prepaid.

Number of gross adds with device financing.

Number of gross adds that are watches and tablets.

The door's monthly goal, with a minimum of 3 GAs for AR doors and 25 GAs for BR doors.

Tracks percentage to Sales Target using the following equation:

Number of activations you are predicted to hit if your month continues along its current trajectory. Projection is calculated using the formula below:

Calculated percent change between this month's projected gross adds compared to last month's gross adds using the calculation:

Calculated percent change between this year's projected gross adds compared to last year's gross adds using the calculation:

Calculates average projection across number of stores.

Count of upgrades. This includes subsidized and non-subsidized devices.

Count of payments made in store. Does not include ATU payments. Note that this metric is 2 days behind.

Percentage comparing the weekly traffic (counted by ShopperTrak) to gross adds.

Percentage comparing replenishments to replenishments that result in gross adds with the calculation:

Calculates the percentage of Family Plan activations with the calculation:

Please refer the article here for definition.

The percentage of add a lines compared to bill payments

Handset protection take rate.

Percentage of Gross Adds with ATU added on the same day as activation. Includes secondary lines added to a primary line with ATU.

Percentage of Gross Adds that are BYOD.

Calculation, determined by Boost, of Platinum Points.

Count of Boost Protect added on the same day as activation (or within 30 days for RPD). Does not include BYOD Boost Protect adds.

Count of Boost Protect added on the same day as upgrade. (or within 30 days for RPD)

Count of Boost Protect added on the same day as activation or upgrade (or within 30 days for RPD). Does not include BYOD Boost Protect adds.

Calculates average first MRC using Total Revenue (estimated revenue from VAS and plans) and Gross Adds.

Calculates percentage of Gross Adds that are port-ins.

Compares total count of approved brand accessory sales done in the store as compared to Gross Adds and Upgrades.

Count of Gross Adds on BYOD devices.