What is Lead Source Tracking?
Lead Source Tracking shows you which channels bring in leads that actually turn into sales. Instead of just counting leads, you focus on the ones that convert well.
Why did we build this?
Sometimes one channel brings a lot of leads but few convert. Other channels might bring fewer leads but with a higher conversion rate.
This feature helps you find your best channels so you can focus your efforts where it counts.
What does the feature do?
It breaks down your pipeline into 3 key analytics:
Deal won value by lead source
Pipeline generated by lead source
Deal lost value by lead source
What data is tracked?
Lead source name
Deal value
Number of leads
Comparison to the previous period (on this screenshot there are no data on the previous period)
