Having a challenge in your app is a game-changer! If you already have a bunch of content, this will take your under 30 minutes to setup!! No NEW filming needed!
Here is an under 10-minute explanation!
More Challenge Resources
Examples of challenge promo emails: https://intercom.help/breakthroughapps/en/articles/8233546-email-inspiration
3 keys on running a successful challenge
Benefits
OK let's get into it! These are the benefits of running an in-app challenge
It will bring your users in one place
Create community
Creates an "event" - but it is not live
It will bring in new subscribers
What you need to do
Come up with a Challenge (5 to 31 days).
This challenge should be an answer to a problem that you know your users have! This is VERY IMPORTANT!
Some Idea/Examples - Make it your own!
30 Day Stretch Challenge
14 Days Handstand Challenge
30 Day Beginner Yoga Challenge
14 Days of Mindfulness Challenge
7 Days of Lifting Heavy Challenge
21 Days Strength Challenge
Create this challenge as a course in the portal and add existing classes & routines in the challenge.
Plan the prizes
This is a challenge so you have to plan some prized! Some prizes we have seen in the past:
Chance to Win Lifetime access to an app - You can do this from the portal!
Chance to Win Cash $$$! - Giveaway cash. This can be your own or you can partner with a brand!
Chance to Win some xyz product - Partner with a branch and let them know you are running a challenge. They would be more than happy to sponsor a prize!
Create the challenge rules
To win you must make some rules and make them clear! This is what you want them to do. Here is what we recommend:
Must download, and subscribe to the app
Must complete the challenge and email with the screenshots!
Write 2-3 sentences about what the challenge did for them!
Tag coach/teacher account on Social Media and mention they are doing the challenge
Bonus
Write a review on the app store for the app!
More Reading
Checkout this other article for promotion help
Examples Of Challenges
