Creating a promotion with a discount code is a great way to encourage both new and existing clients to purchase your products.

In this article, you can watch the video below for a step-by-step walkthrough or follow the instructions below.

Steps:

1 - Plan Your Promotion

Start by deciding on the structure of your promotion. Here are some key considerations:

Payment Type: Will you offer a one-time payment or a subscription?
- One-Time Payment:
  - Pro: Automatic deactivation can be set up, allowing users to be automatically removed from your organization after a designated period, making user management easier.
  - Con: You’ll need to re-engage users to encourage them to return.
- Subscription:
  - Pro: This model attracts new clients and generates recurring revenue.
  - Con: Subscriptions require ongoing maintenance, such as assigning new programs when current ones end.

2 - Create a Discount Code

Once you've chosen your payment structure, set up a promo code to attract customers.

3 - Build Your Product Page

This page will serve as the marketing hub for your offering. If you're promoting a program, make sure it's fully developed and ready to go. On the product page, you can customize the email and add additional information about yourself or any special offers.
We suggest creating a new product page for the launch of a campaign so you all your tracking numbers are related just to this campaign. Here is more info on tracking views/purchases.

Tip: Enhance your product description with media like videos or images; we’ve found that pages with video content see higher conversion rates.

4 - Begin Marketing!

Your marketing strategy should align with your brand and audience. Use posts and stories to promote your deal if you have a strong social media presence. Additionally, consider sharing this information via email to your contact list or in newsletters to maximize reach.

Tip: To enhance your campaign tracking, you can set up Google Analytics and a Meta pixel in your Store Settings.

By following these steps, you’ll be well on your way to a successful promotion!