Creating a promotion with a discount code is an effective way to encourage both new and existing clients to purchase your products. This article walks you through planning, setting up, and marketing a successful promotional campaign.
You can watch this video for a step-by-step walkthrough or follow the instructions below.
Table of Contents
Plan Your Promotion
Start by deciding on the structure of your promotion. Your choice between one-time payment and subscription models will impact both client engagement and your administrative workload.
Payment Type Options
One-Time Payment
Pro: You can set up automatic deactivation, allowing athletes to be automatically removed from your organization after a designated period. This makes user management significantly easier.
Con: You'll need to re-engage clients to encourage them to return for future purchases.
Subscription
Pro: This model attracts new clients and generates recurring revenue, creating a more predictable income stream.
Con: Subscriptions require ongoing maintenance, such as assigning new programs when current ones end.
Bridge Tip: Consider your capacity for ongoing client management when choosing between payment types. One-time payments work well for seasonal promotions, while subscriptions are ideal for long-term client relationships.
Create a Discount Code
Once you've chosen your payment structure, you're ready to set up a promo code to attract customers.
Navigate to Business Hub in your dashboard
Click Discount Codes in the left sidebar
Click Create Discount Code
Configure your discount settings:
Enter your code name (make it memorable and easy to type)
Choose discount type (percentage or fixed amount)
Set the discount value
Define any usage limits or expiration dates
Click Save to activate your code
Bridge Tip: Create unique discount codes for different marketing channels (e.g., SOCIAL25, EMAIL20) to track which campaigns drive the most conversions.
Build Your Product Page
Your product page serves as the marketing hub for your offering. If you're promoting a program, make sure it's fully developed and ready to launch before creating the page.
Setting Up Your Product Page
Go to Business Hub and select Products
Click Create Product or edit an existing product
Add compelling copy that highlights the value of your promotion
Customize the purchase confirmation email with personalized messaging
Include additional information about yourself, your credentials, or special offers
Bridge Tip: Create a new product page specifically for campaign launches so all your tracking numbers relate only to this campaign. This makes it easier to measure campaign performance. Learn more about tracking views and purchases.
Optimize for Conversions
Enhance your product description with compelling media. Video content consistently demonstrates higher conversion rates compared to static images alone. Consider including:
A welcome video introducing yourself and the program
Preview clips of training sessions
Testimonials from past clients
Before-and-after results (where appropriate)
Begin Marketing
Your marketing strategy should align with your brand and audience. Use multiple channels to maximize your campaign's reach.
Marketing Channel Ideas
Social Media
Create posts and stories to promote your deal if you have a strong social media presence
Share behind-the-scenes content leading up to the launch
Use countdown stickers or posts to build anticipation
Email Marketing
Share campaign information with your contact list
Include the discount code prominently in your newsletter
Send reminder emails as the promotion deadline approaches
Additional Channels
Update your website homepage with campaign information
Share in relevant fitness or coaching communities
Consider partnerships with complementary businesses
Track Your Campaign Performance
To enhance your campaign tracking and understand which marketing efforts drive results, you can set up advanced analytics tools:
Set up Google Analytics in your Business Hub Settings
Add a Meta pixel to track social media conversions
Bridge Tip: Monitor your product page analytics daily during the first week of your campaign. This helps you identify what's working and adjust your marketing approach if needed.
Next Steps
By following these steps, you'll be well on your way to running a successful promotional campaign. Remember to:
Test your discount code before launching
Prepare your marketing materials in advance
Have a plan for onboarding new clients once they purchase
For additional support with your campaign, contact our team at support@bridgeathletic.com.