Creating a bundled offer is an effective way to combine multiple products—like training programs, PDFs, and eBooks—into one compelling package. This guide explains how to set up a bundled offer using Bridge's Business Hub, making it easy to sell multiple products together with a single purchase.
Article Table of Contents
Create Your Product Page
Start by creating a dedicated product page for your bundled offer. This allows you to track visits and purchases specific to this promotion.
Navigate to Business Hub → My Products
Click Create New Product
Name your product with an engaging title that highlights the value (e.g., "Exclusive Beginner Program Bundle: Build a Strong Foundation")
Click Create
Bridge Tip: Create a new product page for each promotion rather than reusing existing pages. This gives you clear performance metrics and helps you understand how each offer is performing at a glance.
Add Your Product Image
Upload an image that represents your bundle. This is an excellent opportunity to include your logo, the program name, or visuals that connect with what you're offering. Make sure your image is clear and appeals to your target audience.
Select and Configure Your Program
Choose the training program you want to include in your bundle.
Click Select Program and choose your program (e.g., "Beginner Strength Program")
Select Group Program as the program type
Bridge Tip: Group programs are recommended for bundled offers because everyone who purchases receives the same program version. This makes library management easier since the program won't clone for each purchase. You can still make adjustments to the program that apply to all clients who purchased it.
Why Choose Group Programs for Bundles?
Keeps your program library organized
Avoids creating duplicate programs for each purchase
Allows you to make updates that automatically apply to all purchasers
Works well when you're not planning individual customizations
Write Your Product Description
Craft a compelling description that clearly explains what clients will receive in the bundle.
Key Elements to Include:
What's included: List all components (training program, PDFs, guides)
Program features: Mention follow-along videos, exercise focus areas, and training approach
Educational resources: Highlight supplementary materials like pre-workout and post-workout guides
Value proposition: Explain how the bundle helps clients achieve their goals
Limited-time language: Create urgency by noting this is an exclusive or time-limited offer
Bridge Tip: Keep your description scannable and easy to read. Break up large blocks of text with bullet points or shorter paragraphs. Consider adding a video or GIF showing the Bridge app experience to help clients visualize how they'll access their training.
Set Up Pricing and Subscriptions
Decide whether your bundle will be a one-time purchase or a subscription.
One-Time Payment
Best for limited-duration programs where clients complete the training within a set timeframe.
Set your price (e.g., $97)
Enable Automatic Deactivation to remove users from a program after a specified number of days.
This option reduces manual member management
Subscription Payment
Best for ongoing engagement and extended training relationships.
Select Subscription as the payment type
Click Create New Subscription
Name your subscription (e.g., "Bundled Package")
Set the billing frequency to Monthly
Enter your price (e.g., $100/month)
Bridge Tip: When choosing subscriptions, commit to engaging clients beyond the initial purchase. Plan to assign new programs, add phases to existing programs, or ensure your program is long enough to justify monthly billing. Automatic deactivation is not available for subscriptions since clients maintain access as long as they continue paying.
Add Educational Content with Attachments
The Attachments feature is what transforms a standard program into a true bundle.
Navigate to the Attachments section of your product page
Click to upload your PDF files
Add educational resources like:
Pre-workout preparation guides
Post-workout recovery protocols
Equipment familiarity guides
Nutrition resources
Goal-setting worksheets
These attachments will be included at the end of the purchase confirmation email, giving clients immediate access to all bundle components.
Bridge Tip: Bundle educational content that complements your training program. Think about information you typically provide in person—like how to prepare for workouts, recovery best practices, or building consistent routines—and package it for your online clients.
Selling E-books and Digital Content
Product pages in the Business Hub support more than just training programs. With up to 3 attachments per product page, you can sell or distribute various types of digital content including e-books, nutrition guides, video tutorials, tracking templates, and other resources.
Ways to Use Attachments
Standalone digital products: Sell e-books or guides without including a training program
Premium bundles: Combine programs with supplemental materials for higher-value offerings
Free lead magnets: Set products to free and use valuable content to build your email list
Program supplements: Add warm-up protocols, tracking sheets, or educational resources to enhance training
Attachments are automatically linked in the purchase confirmation email, giving clients immediate access to all digital content.
Bridge Tip: You can create product pages without selecting a program—perfect for selling nutrition plans, e-books, or other digital content independently. Learn more about maximizing your digital content sales in our Selling E-books, PDFs, and Digital Media article.
Customize Your Purchase Email
The purchase confirmation email is the first communication your client receives after buying your bundle.
Navigate to the Email Content section
Update the message to explain what clients are receiving
Mention that they're getting a bundled offer
Point out that the PDF attachments are included in the email
Optionally, provide contact information if you're offering additional support
What the email includes automatically:
Personalized greeting with the client's first name
Your custom message about the bundle
Link for new users to accept their Bridge app invitation
PDF attachments you uploaded
Instructions for logging into the Bridge app
Bridge Tip: Keep your email message informative but concise. Let clients know they have immediate access to both their training program and educational resources. This reinforces the value of the bundle purchase.
Create Promotional Codes
Promotional codes add another layer to your bundled offer campaign, allowing you to provide discounts to attract new clients.
Access Promotion Codes
Navigate to Business Hub → My Products → Promotions
Click Create Promotion
Types of Discount Codes
Fixed Amount Off
Set a specific dollar amount discount (e.g., $20 off)
Example: "NEW" for $20 off first month
Percentage Off
Set a percentage discount (e.g., 50% off)
Example: "CYBERMONDAY" for 50% off
Free Month
Only available for subscription products
Gives clients 100% off their first billing cycle
They'll pay full price in subsequent months
Important Pricing Requirements: One-time payments must have a minimum charge of 50 cents due to Stripe Express account processing requirements. This means you cannot offer 100% off codes for one-time payment products. For subscriptions, you can offer a free first month since clients will be charged in the next billing cycle.
Create Your Promo Code
Enter your code name (e.g., "NEW", "WELCOME", "BUNDLE20")
Choose discount type (Fixed Amount or Percentage)
Enter the discount value
Select duration:
Once: Applies only to the first payment
Multiple months: Applies for a set number of billing cycles
Forever: Applies to every billing cycle
Click Create
Share Your Promo Code
Once created, you can copy and share your promotional code through:
Email campaigns
Social media posts
Your website
Direct messages to potential clients
Bridge Tip: Promotional codes are powerful tools for exclusive offers. Combine a bundled package with a limited-time discount to create urgency and attract new clients to your online training business.
Preview and Publish
Before making your bundle live, review the entire experience from your client's perspective.
Click Preview to view your product page
Review the pricing display
Check your description for clarity and readability
Consider if the text is scannable or needs to be broken into shorter sections
Test the purchase flow by clicking Buy Now
Review the checkout page
Test applying your promo code
Ask yourself: Would I want to read this description? Does it clearly communicate the bundle's value?
Once you're satisfied with your product page, click Publish to make your bundled offer available for purchase.
Benefits of Bundled Offers
Increased Perceived Value
Offering multiple products together increases the value proposition for potential clients, making your offer more attractive compared to single-product purchases.Easy Library Management
Using group programs keeps your client list organized without creating separate individual programs for each purchase.Ongoing Client Engagement
Subscription-based bundles create long-term relationships with clients, allowing you to provide continuous value through new program phases or additional content.Extended Online Coaching
Bundles let you provide educational resources you typically offer in person—like preparation guides and recovery protocols—to your online clients, expanding your coaching reach.Performance Tracking
Creating dedicated product pages for each promotion gives you clear metrics on visits and purchases, helping you understand what offers resonate with your audience.Professional Presentation
Bundled offers position you as a comprehensive solution provider rather than just a program seller, elevating your brand in the online training space.
Next Steps
Now that you've set up your bundled offer, consider these strategies to maximize its success:
Promote your bundle through email campaigns and social media
Track your product page visits and conversion rates
Adjust your description or pricing based on performance
Create additional bundles for different client segments or training goals
For advanced tracking of your bundled offer performance, learn how to add a Meta Pixel or connect Google Analytics.
Need help? Contact Bridge support for assistance with your Business Hub setup and bundled offer strategies.