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Feb 2026
BridgeU Advisor Optimization – M1 Student Profile and Student List
We’ve successfully rolled out the first milestone of BridgeU Advisor Optimization – Milestone 1, focused on the two areas advisors use most every day:
Student Profile (Advisor View)
Student List
What’s improved for advisors
Better visibility across large student cohorts, making scale easier to manage
Incorporated advisors feedback and feature requests, ensuring improvements were aligned with advisor input
Migrated both pages from the old prepare infrastructure to the new app, removing tech debt
Faster access to the right student information with improved search and filtering
Cleaner, distraction-free student profiles by removing outdated and unused features
More reliable and up-to-date student data, now consistently synced with student workflows
Fewer clicks and fewer workarounds through streamlined advisor workflows, Better UX
PSHE - BridgeU
We’ve successfully rolled out PSHE on the BridgeU platform for all regions.
This marks an important step in making high-value content directly accessible within the platform, improving usability and advisor experience.
What’s Now Available for Advisors
Full PSHE content access within BridgeU (with an active subscription and enabling by CPs).
Ability to view and download content via Google Drive, which is natively integrated into the BridgeU platform.
BridgeU Advisor Optimization – M2 - Home and Activity View
We’ve successfully rolled out the second milestone of BridgeU Advisor Optimization, focused on two areas advisors use most frequently:
Home
Activity View
What’s improved for advisors
Faster access to the right student information with improved search and filtering
SendGrid integration in BridgeU, enabling advisors to send emails directly from the platform
New in-platform email reminder notifications, allowing advisors to prompt students and increase engagement
Cleaner, distraction-free Activity View by removing outdated and unused features
Better visibility across large student cohorts, making scale easier to manage
More reliable and up-to-date student data, now consistently synced with student applications
Fewer clicks and fewer workarounds through streamlined advisor workflows
BridgeU Advisor Optimization – M1.1 - Notes
We’ve successfully rolled out Milestone 1.1 of BridgeU Advisor Optimization, focused on improving the Notes feature.
What’s improved for advisors
Notes migrated from the old Prepare infrastructure to the new app
More reliable and up-to-date student data, now consistently synced with student applications
Fewer clicks and fewer workarounds, enabling smoother advisor workflows
Jan 2026
Bree ai on BridgeU has a new look
We introduced Bree AI to BridgeU students last quarter, and we've now upgraded Bree with a new Avatar look! As a reminder, Bree AI is available to students using BridgeU and functions similarly to Saige AI in Cialfo. So far on average we're seeing around 8% of students using BridgeU engage with Bree.
Dec 2025
BridgeU Connections in Explore
Universities can now see all their connections in the Explore platform, especially if they have connections from both BridgeU & Cialfo. This is controlled via a flag on the Explore platform.
Universities can also filter the connections by school platform, and this is visible in their download as well.
With this project now the Google Sheets that clients used to use to check their BridgeU connections are no longer needed.
Nov 2025
Bree AI has launched to BridgeU students
BridgeU students now have access to Bree, a chatbot similar to Siage in Cialfo. Bree AI is accessible in the top navigation panel, and opens up as a chat sidebar with an introduction and some suggested prompts.
Comet ad space on BridgeU login screen
Users on the BridgeU login screen see Comet promotions, starting with the Duolingo English Test (DET) 15% discount. Clicking the banner leads to an inquiry form to register interest in the deal/discount.
Oct 2025
Comet MVP launched on First Counselor
Launched Comet MVP on First Counselor: https://comet.firstcounselor.ai/
Note - First Counselor will be our B2C placements brand
Comet - new affiliate partnerships
We launched a Comet Global Partner Network landing page here (screenshot below)
8 new affiliate partners have gone live on Comet.
Explore Your Interests > Skill Development > Udemy & Coursera
Apply to University > AI Research > QuillBot & Blackbox.AI
Prepare for Departure > Tech Essentials > Lenovo India
Prepare for Departure > Sim Cards > Airalo, Saily, Virgin Connect Roam
Sep 2025
BridgeU Onboarding & Re-Onboarding
We’ve made changes to BridgeU to strengthen how we capture key student data.
🎬 Please see Video demo here that explains the whole flow in detail.
This enables us to deliver a more personalized experience for students and their counselors, and helps us identify and target students that are a good fit for our monetization goals (placements, marketplace, marketing etc.). In particular academic grades, budget, and first choice destination are key 'ABD' data points we use to qualify students for placements.
New fields we have added for both new and returning users include:
Citizenship
First choice destination
Budget
Phone number
New re-onboarding flow for returning users:
Students are welcomed back to BridgeU and asked to review and update their information
Targeted at
Students who have not been active in the last 45 days
Students who have yet to encounter the new fields we added
Aug 2025
Our marketplace of all-in-one international student services is now live on the BridgeU student app. Please note the name and logo will be changing to ‘Comet’ soon. Work is in progress to make this available to Cialfo students on core as well. Marketplace serves student needs that aren’t typically within a school counseling remit, and also supports lead gen and revenue gen for Placements.
We’ve enhanced the Advisor facing ‘Student Progress’ feature with a dedicated page to view each Activity. This includes a description of the activity with more details about which students have or haven’t completed it. Advisors are key to driving student engagement, which underpins both our student/school retention and monetisation efforts.
