Introducing Monitoring Groups
🌍 Create, edit & manage Monitoring Groups
Create Monitoring Groups to track your competitors more effectively. Set up custom Keywords and Locations to monitor, giving you a clearer view of where and how you’re competing.
⚙️ Advanced Filtering
Take control of your competitor data with advanced filters at both location and Keyword levels. These filters provide more detailed insights, helping you refine your strategy.
🎯 Smart Activation on Keyword Level
Smart Activation now automatically pause & activates keywords based on competitor behavior. This was previously done on Campaign-level but is now applied on keyword instead.
🚨 Keyword-Level Infringement Alerts
You now have the power to select infringement alerts at the keyword level, ensuring that specific brand-terms only trigger alerts when competitors breach policies.
🔍 Separation of Brand & Generic monitoring
We also now separate brand and generic brand groups, enabling you to easily work separately with brand and generic Keywords. This ensures a more refined and strategic approach to managing your monitoring groups insights and tools.
Audit Tool updates
🎯 Extended Tracking Checks
Our tracking checks are now more comprehensive, distinguishing between primary and secondary conversion tracking to give you a clearer understanding of performance.
🏷️ Brand Term Checks
We’re introducing brand term checks to ensure you correctly separate brand keywords from generic campaign keywords. This helps you maintain a more structured and optimized account setup.
❌ Dismiss non-relevant checks
Going forward, if you find a check that doesn't apply to your account or isn't relevant for your business: You can now Dismiss this check - Meaning the check will be removed from your Audit and not be performed going foward.
Gain full control over the Keyword Tool
One of the biggest updates yet! The Keyword Tool has been significantly improved to offer more visibility, control, and customization.
📈 Enhanced Visibility for Performance Metrics
We’ve made it easier to understand why keywords are suggested as positive, negative, or paused, with improved performance metric visibility and reasoning for each suggestion.
📋 Customizable Columns
Choose which metrics to display in your keyword suggestion list, so you only see what matters most to your strategy.
🕒 Improved Activity History
Track every action taken in the activity history, including details on who made the changes and when. Transparency and accountability have never been easier.
🔑 Advanced Keyword Settings
Every account has different needs, and now you can fine-tune your keyword strategy with advanced settings—adjust thresholds and customize suggestions to suit your unique goals.
Start Using These New Features Today!
These updates are live now—log in and take advantage of the new features to refine your Google Ads strategy and stay ahead of the competition. 🚀