What do you focus on when onboarding a new client?

When I meet a new client, my number one priority is understanding their business. Not just their Google Ads strategy — but the bigger picture. What are they trying to grow? What’s their goal with BrightBid?

So, I always start with a simple question:

“What are you hoping to accomplish with our tool?”

Once I know that, I can guide them straight to the parts of BrightBid that will make the biggest impact.

For example:

If they’re trying to stay ahead of the competition, I show them Competitor Monitoring — it gives real-time visibility into rival activity and flags brand infringements.
If they’re short on time and need efficiency, we walk through the Audit Tool, Keyword Suggestions, and the Performance Analysis — these features help optimize fast without manual guesswork.

And one thing I always emphasize: the Settings section — especially the “Feed the AI” part. The better we teach the system about your business, the better the recommendations will be.

How can I save time using BrightBid?

BrightBid is built to help you stop wasting time on guesswork and start focusing on what really moves the needle.

Here’s how:

Instant insights: The platform constantly analyzes your account and highlights where to focus — no more digging through endless data.
Quick health checks: The Audit Tool shows if anything’s broken or needs fixing, so you can act before issues become costly.
Smarter keyword planning: The Keyword Suggestions tool helps you make fast, informed decisions on what to target (or drop).

You’re still in control — BrightBid just helps you work smarter, not harder.

The Audit shows a lot of recommendations — where should I focus?

It’s true, the Audit can flag a lot. That’s because it’s thorough — which is great! But here’s how to avoid feeling overwhelmed:

Start with Urgent Issues
Fix anything marked as “Urgent” first. These usually relate to broken tracking or structural problems that block performance.
Dismiss what’s not relevant
Not every check applies to everyone.
- If you don’t have an app, skip the app-related alerts.
- If you don’t track value yet, ignore value-tracking checks for now.
Look for high-impact opportunities
Once the urgent stuff is out of the way, I always look at Quality Score optimizations — they’re one of the best ways to grow sustainably.
Use categories to organize your focus
The Audit groups issues into four areas: Account, Campaign, Ads & Assets, and Keywords. This makes it easier to work through one section at a time.
Check it weekly
I tell all clients: check your Audit at least once a week. It’s refreshed daily, so new insights pop up all the time.

Think of the Audit like having an assistant who keeps your account sharp 24/7 — you just need to check in regularly and take action where it matters most.

How can I make the most out of the Keyword Suggestions tool?

This tool is a hidden gem — but its real power comes when you interact with it often.

Here’s what I tell our clients:

The tool learns from you
At first, some suggestions may feel too broad. That’s normal! The more you accept, reject, or tweak suggestions, the smarter it gets.
Help the AI understand your business
Use the "Help the AI" settings to explain what your business offers, your key products, and what’s not relevant. This gives the system context to refine its recommendations.
Use exclusions wisely
To improve precision, use the Exclusion Lists to block unwanted recommendations:
- Add competitors you don’t want to show for
- Exclude your own brand name if you don’t want it suggested
- Add negative keywords or phrases that aren’t relevant to your offerings
Test new suggestions regularly
Keyword strategy changes all the time. Keep testing! Even one or two great keywords can drive big results.
Enable Autopilot once it’s well-trained
Once the tool knows your business well, turn on Autopilot so BrightBid can apply top keyword suggestions automatically.

This helps eliminate irrelevant traffic and ensures the tool focuses on high-quality suggestions.

How do I get the most out of the Competitor Monitoring tool?

This is one of my favorite features — and clients love it once they start using it.

These are some of the main use cases:

1. Protecting your brand

One of the most common questions we hear is: “Should I bid on my brand terms, or will organic results be enough to cover?”

Our stance is clear — brand protection is essential. But instead of choosing between always-on or completely pausing brand campaigns, BrightBid gives you a better third option.

With Smart Activation, BrightBid automatically pauses your brand campaign if:

You’re already ranking #1 organically
No competitors are bidding on your brand

And if someone does start bidding? We’ll automatically reactivate your ads to defend your turf. It’s a great way to protect your brand without wasting budget.

2. Tracking the competition on generic terms

Do you want to understand better your generic campaigns? Or do you want to break into a new market or promote a new product? Start by tracking relevant generic keywords.

See who you’re up against
Understand how they’re positioning themselves
Use this info to adjust your strategy or spot gaps

3. Stay on top of brand misuse

The built-in Infringement Detector alerts you when others misuse your brand — like using your trademark in their ad copy. If someone crosses the line, you’ll know right away and can take action.