Nowadays it is essential to know your customers well to be able to target them correctly and efficiently. With Google Tag Manager, digital marketing becomes a simple and seamless task. Tracking and web analytics becomes essential when it comes to running your business and understanding how people react with your site and its content. By tagging your site and using Google Analytics, you’re able to have an insight on your website traffic and collect all the necessary data to make correct adjustments to boost the activity on your website and overall.

This article will explain how GTM works and how to incorporate it into your bsport account to maximize your bookings and revenue.

To explain it simply, GTM tracks events, which are actions performed by clients aka website visitors. They can be clicks, downloads, scrolls, purchases or whatever you would like to be tracked. And to take one step further, each event can contain one or more variables, which are defined as detailed data about the event. For example, if we tag and track shopping carts of specific users, variables can give us more detail on the total number of customers having products in the shopping cart, as well as their quantity and amount spent contemplating the purchase.

To make things even easier, we have prepared a list of events and variables to track your activity on bsport account. The setup is very easy, just enter the given event name and variables in GTM to create a trigger. All the events and variables are pre-determined and will be given to you directly, so no need for a coding class!

The process is easy and can be done in three easy steps:

Step 1: Enable GTM in the back-office of Bsport

To set everything up, you first need to go to the back-office. Settings ->General. At the bottom of the page you will find the Google Tag ID, which you have to fill in, and all the events as well as variables. You can choose which events you want to track, copy their code and head to Google Tag Manager.

Step 2: Head to Google Tag Manager and paste the copied Events and Variables

Open your GTM account, go under Variables and click to add new “User-defined Variable”.

Choose “Data Layer Variable”, fill in all the information and save.

Add the copied information and save.

Step 3: Creating the Tag and the Trigger

Lastly, create the tags and the triggers.

Go under Tags and click to add a new Tag.

Choose “Google Analytics: Universal Analytics”, fill in all the information and save.

Last but not least, go under Triggers.

As triggers vary in characteristics, please consult the information below:

-Page view: the tags are triggered when the browser starts loading the web page.

- DOM ready: tags are triggered when the browser has finished loading the entire HTML page and GTM can retrieve the available data.

- Window Loaded:: the tags are triggered when all the resources on the page are fully loaded (HTML, images, scripts, etc.).

Step 4: Retrieve data from Google Analytics

Now you’re all set up in GTM, so head over to Google Analytics to view and analyze the acquired data. Go under “Realtime” and then onwards to “Events”.

You can configure goals in Google Analytics differently for all your events. To do so, go Settings -> Goals, where you will have to fill in the parameters according to the desired objective

And this is it, now you can easily set up your Google Tag Manager account and use it to improve your business :)