Overview
Because the Outreach Agent can run entirely on its own—writing, managing, and sending outreach—it’s critical to ensure it always represents your company intelligently and accurately.
At CallSine, we’ve implemented a set of guardrails—rules and checks that keep the Agent flexible yet reliable. Some of these are visible (e.g., warnings when your target persona is incomplete), while others operate entirely behind the scenes, ensuring every action is checked, double-checked, and aligned with your campaign’s core principles.
How Guardrails Work
Guidance
Before launch: If new guidance conflicts with your campaign’s foundations (e.g., target persona, objectives), the Agent will flag it. You can review the conflict, see the reason provided, and choose to accept or reject the change.
After launch: You cannot add conflicting guidance. An error message will explain the conflict.
Targeting
If your target persona instructions in the Campaign Wizard are missing key details, the Agent will flag them and recommend what additional information is needed to create a complete and effective filter set.
Style Guide
Core rules for professional sales outreach are built into the Agent to ensure quality and brand alignment.
Your editable Style Guide lets you further refine tone, message length, and formality.
[Learn how to edit your Style Guide → How to Use the Style Guide]
Prospect Verification
Every new prospect goes through multiple checks to ensure a strong fit for your target persona before being added to your campaign.
[Read more about how the Agent sources prospects → How the Agent Finds and Validates Prospects]
Sequencing
Outreach order and timing follow best practices by default, ensuring no channel is overused or misused.
Deliverability and Send Limits
Email:
No more than 30–50 emails per inbox per day.
The Agent automatically rotates messages across inboxes to stay within limits.
LinkedIn:
LinkedIn has strict send limits per message type (Connection Request, InMail, Message).
The Agent tracks and enforces these limits to avoid account penalties.