Charm displays a variety of data fields throughout the platform to help you understand key details about each brand. This reference guide explains what each field means so you can interpret and use the information with confidence.
🏷️ Brand Details
Brand Name
Brand name
Business Description
Brand description
Entity UUID
Unique system identifier assigned by Charm
Website
Brand’s website URL
Platform
DTC platform used by the brand
Country Abbreviation
Country abbreviation
Country
Full country name
Ships to (countries)
List of countries the brand ships to
Estimated Revenue Range
Estimated annual revenue range
Store Currency
Store's currency
📦 Product & Commerce
Number of Products
Total number of products sold by the brand's store
Average Product Price
Average product price of items sold by the brand's store
Google Category
Product categories according to Google
Charm Category
Charm-assigned category or categories for the brand
📊 Growth & Performance Scores
Charm Growth Score
Category-specific Charm Growth Score
Charm Facebook Growth Score (%)
Category-specific percentile for Facebook Growth Score
Charm Facebook Growth Score
Category-specific Facebook Growth Score
Charm Instagram Growth Score (%)
Category-specific percentile for Instagram Growth Score
Charm Instagram Growth Score
Category-specific Instagram Growth Score
Charm Reseller Growth Score (%)
Category-specific percentile for Online Resellers Growth Score
Charm Reseller Growth Score
Category-specific Online Resellers Growth Score
Charm Social Advertising Growth Score (%)
Category-specific percentile for Social Advertising Growth Score
Charm Social Advertising Growth Score
Category-specific Social Advertising Growth Score
Charm TikTok Growth Score (%)
Category-specific percentile for TikTok Growth Score
Charm TikTok Growth Score
Category-specific TikTok Growth Score
Charm Web Traffic Growth Score (%)
Category-specific percentile for Web Traffic Growth Score
Charm Web Traffic Growth Score
Category-specific Web Traffic Growth Score
Charm Success Score
Category-specific Charm Success Score
📣 Social & Marketing Presence
Facebook Followers
Current total follows across all associated Facebook pages
Facebook Likes Count
Current total likes across all associated Facebook pages
Facebook Pages
List of all associated Facebook pages
Instagram Followers
Current total followers across all associated Instagram handles
Instagram Handles List
List of associated Instagram handles
TikTok Followers
Current total followers across all associated TikTok handles
TikTok Handles
List of associated TikTok handles
Meta Ads Count
Current number of unique ads running for the brand
🛒 Retail & Marketplace Distribution
Marketplace
List of marketplaces where the brand is sold
Sold on Amazon
Indicates whether the brand is sold on Amazon
Sold at Macys
Indicates whether the brand is sold on Macy’s
Sold at Nordstrom
Indicates whether the brand is sold on Nordstrom
Number of resellers
Number of online resellers for the brand
Online Resellers
List of online resellers of the brand
🧠 Tech & Insights
Technologies in use
Technologies currently used by the brand
Web Traffic
Latest available web traffic value
Has Contacts
Indicates whether contacts are available for the brand