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Get started with E-Commerce

From the customer opening your e-commerce app to the order arriving in your ERP.

Updated over 2 months ago

With Choco’s e-commerce solution, customers can browse and order from your catalogue 24/7. Submitted orders flow directly into your ERP — no manual order entry required.

This saves time, reduces errors, and delivers a modern ordering experience.

Here’s how the e-commerce workflow works from start to finish:


1. Customer Opens Your Ecommerce App or Web Storefront

Customers access your branded app or web storefront on mobile or desktop.

They can view your available product catalogue.

Further information can be displayed depending on your ERP and implementation package; this includes - pricing, images and stock.

The experience is personalised by customer. During implementation, you define:

  1. Which products each customer can order

  2. What appears in their Favourites

Customers can browse and add items anytime — even outside business hours — helping reduce friction and increase order size.


2. Browsing, Cart Building & Smart Recommendations

Inside the app, customers:

  1. Browse and search your catalogue

  2. Add items to their cart​

Choco supports:

  1. Intelligent upsells

  2. Personalised recommendations

  3. Campaigns to highlight promotions or seasonal items

The interface is designed to make ordering fast and intuitive.


3. Checkout & Order Submission

At checkout, customers:

  1. Review their cart

  2. Select a delivery date

  3. Submit their order

Orders are captured in real time — no emails or phone calls required.

Customers only see:

  1. Their correct pricing

  2. Available products

  3. Their ordering preferences

This keeps ordering accurate and predictable.


4. Order Flows Automatically Into Your ERP

Once submitted, the order flows directly into your ERP via integration.

  1. No manual entry

  2. Reduced admin time

  3. Fewer data errors

Depending on your setup, product and inventory data can also sync to keep availability and pricing aligned across systems.


5. ERP Triggers Fulfilment & Delivery

After the order enters your ERP you can follow your usual internal sales order process - from picking orders, updating weights and creating invoices.

Because everything flows through your ERP, you get a single source of truth for orders, inventory, finance, and customer data.

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