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Introduction to Pricing
Clay offers flexible ways to set B2B prices for your products. B2B pricing fall into two main categories: pricing rules based on source of the price and pricing rules based on quantity of items bought
1: Pricing rules based on the source
Broadly speaking your B2B prices will either be dependent on an existing price (source) or it will be independent of it. If it is dependent on a source then it is called 'Automated' pricing and if it is independent then we call it 'Manual' pricing.
a) Automated Pricing
Prices are linked to a source price from your store (e.g., your product's Shopify Price or Compare-at-price)
You can set rules like a percentage off or fixed amount off the source price (e.g., 20% off the Compare-at-price, or USD 100 off the retail Price)
Note: If the source price in your retail store changes, the linked automated prices will update automatically
b) Manual Pricing
Prices are not linked to any source
You set a specific, fixed B2B price directly
This price remains constant unless you manually change it, regardless of changes to your retail Price or Compare-at-price. (e.g., setting a fixed B2B price of USD 400)
2: Pricing rules based on the quantity bought
You can change the prices depending on the number of units a customer is buying or you can keep it same irrespective of the units a customer has bought. If the pricing changes according to the number of units then we call it 'Quantity' pricing and if it remains the same then we call it 'Wholesale' pricing.
a) Wholesale Pricing
The price per unit of quantity stays the same regardless of how many units the customer buys
This provides a consistent B2B price per item. (e.g., USD 480 per unit whether the customer buys 1, 10, or 100 units)
b) Quantity Pricing (also known as Volume or Tiered Pricing)
The price per unit changes based on the number of units the customer buys
Typically, you offer lower prices per unit for higher quantities to incentivise larger orders. (e.g., Buy 10 units @ USD 450 each, Buy 20 units @ USD 400 each, Buy 30 units @ USD 300 each)
Choosing appropriate B2B pricing option
Every pricing rule you create in Clay will use a combination of a Source type and a Quantity type. Think of it like choosing one option from each category:
Source: Automated OR Manual
Quantity: Wholesale OR Quantity
This results in four possible pricing rule types:
Automated Wholesale
Automated Quantity
Manual Wholesale
Manual Quantity
Choose the combination that best suits your B2B sales strategy for different products or customer groups. (Subsequent guides will detail how to configure each specific type).