The way lead cost alerts are set will later be updated. Today they are set within categories. This guide will walk you though how to set them up.
How they work:
Lead cost alerts simple, if a clients cost per lead surpasses the set max lead cost the assigned account manager will be notified and a task will be created.
Lead cost alerts have two elements:
Preferred lead cost: The optimal lead cost for clients inside this category
Max lead cost: The highest lead cost should be before optimizing
We send alerts to the clients assigned media buyer when lead cost reached MAX cost.
How to setup:
Lead cost alerts are hosted inside categories. Since lead costs may differ between business types we set them on the category level.
Navigate to categories here
When creating or editing an existing category, set the preferred lead cost (Ideal) and max lead cost (Bad, Needs attention).